1. Introductory notes is a service of the Horando Deutschland GmbH, represented by the managing directors Mr Christopher Fischer and Mr Stefan Sebök, Lange Str. 37, 96047 Bamberg, Deutschland (hereinafter "Horando"). Horando takes the protection of personal data of the participants very seriously and is subject to the regulations of the German Data Protection Acts such as the Federal Data Protection Act and the German Telemedia Act. With the privacy statement Horando meets its legal obligation to inform the user fully about the processing of their personal data.


2. Storage and use of personalized data

We will only request, store and use your data for the purpose of processing your order, unless, that is, you would like to receive additional services. In this case we will obtain your consent on the corresponding page. Our data protection practices adhere to the Bundesdatenschutzgesetz [Federal Data Protection Act] as well as the Telemediengesetz [Telecommunications Act].

To process and ship your order, we only transfer your data to the respective logistic partner contracted with the delivery of your order. We provide additional services. For this we would need your permission. If you subsequently decide that you no longer require a particular service, you can notify us of this at any time. We will then delete your data immediately.

Set up an account, so that you don`t have to enter your name and your address at the next purchase once more. When you visit our shop again you may enter your user name and password in the cart and need not enter your address and/or other details again.


3. Newsletter

To receive the newsletter, the users have to provide their e-mail addresses with their explicit consent. The data you provide us with will only be used for the dispatching of the newsletter and will not be disclosed to third parties. The user can cancel his or her description to the newsletter at any time. By signing up for the newsletter the user will receive further information. The dispatching of the newsletter only occurs with the user's express consent. Otherwise obtained e-mail addresses (e.g. through ordering in the shop or via request) are not used.

At your request, we will inform you free of charge about what data we store about you or your pseudonym. If you wish, please send a message to  Similarly, we are obliged, upon request, to correct the information held about you, block or delete them. 


4. Cookies

Horando makes use of cookies as part of the offer.

“Cookies” are small files of data generated on the user's computer, which make it possible to save information for the provider. Temporary cookies are automatically deleted during the closing of the browser. Persistent cookies are stored for a length of time that is set by the Web server and can provide the saved information when an offer is called again.

On the one hand, cookies make the use of the service easier. A cookie saves the log-in status of a user, so that he or she does not always have to register again. On the other hand, cookies are used for statistical and marketing purposes to record how the supply is used. The recordings are carried out anonymously or pseudonymously, which means that the data is saved without being assigned to a certain user. The cookies are provided by Horando and by third parties (e.g. advertising partners). The user can at any time recall the given consent in the collection, storage, use and passing on of its data via a possibility of contact at the end of the privacy statement. If Horando is for legal or technical reasons not able to provide this data processing for individual users, he or she may terminate the user relationship with the user.

The user can influence the use of the cookies. Most browsers have an option which limit or completely prohibit the saving of cookies. Horando makes an effort to create the offer in a way that makes the use of cookies unnecessary. However, it should be noted that the use and especially the convenience are limited without any cookies.


5. Google Analytics

This website uses Google Analytics - a web traffic analysis service of the Google Inc. (“Google”). Google Analytics uses “cookies”, text files that are stored on your computer which allow for a traffic analysis of this website. The information gathered from the cookies about the use of the website is stored on a google server in the USA. In case of an  activation of the IP- anonymisation on the website, the IP address of the users will be shortened by Google within the Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases the whole IP – address is transferred by Google to a server in the USA and shortened there.

The IP- anonymisation is active on this website. Google uses this information as authorized by Horando in order to analyze the use of the website, compile reports on website activity and to provide further services associated with website and Internet usage. The IP – address transferred from your browser as part of Google Analytics will not be connected with other Google data. The users can prevent the installation of the Cookies by means of a respective setting of their browser software; however in this case it is possible that not all functions of this website will operate to their full extent.
Moreover, the users can prevent the inquiry of data created by Cookies and referred to the usage of the website (including the IP – address) for Google and also the processing of these data by Google. To do this they have to download and install the available Browser-Plugin via the following link:


6. Facebook Social Plugins

Our website uses social plugins (“plugins”) provided by the social network, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identifiable by a Facebook logo or the notice “Facebook Social Plugin”. For a full list of all social plugins and their appearance please see:

When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. This is why Horando does not have any influence on the size of the data Facebook gathers with the help of these plugins and informs the users according to its level of knowledge:

The internet address of the visited site (your IP address included) is transferred to a USA-based Facebook server where the data are stored. This occurs even if you do not have a Facebook account or are not logged into Facebook at the time. f you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for example by clicking “Like”, or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. The information can also be published on Facebook, and shown to your Facebook friends.  For information on the purpose and scope of data collection by Facebook and how it is processed and used, as well as your rights in this respect and settings options for protecting your privacy please visit:

If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website. You can also block Facebook social Plugins by using add-ons for your browser, like the “Facebook Blocker”. (


7. Social Plugins von AddThis

This website uses social plugins ("plugins") from the bookmarking – service AddThis, which is run by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA
("AddThis"). The plugins are mostly labelled with an AddThis logo, e.g. in the form of a white addition symbol on an orange ground. You find an overview of AddThis plugins and of their looks on

When you access a page from our website that includes a plugin like this, your browser creates a direct connection with the AddThis server. The content of the social plugins is transmitted directly from AddThis to your browser and is then embedded into the web page. Through the integration AddThis receives the piece of information that your browser has accessed the corresponding page of our website and to identify it your browser stores a cookie on your device. This piece of information (including your IP address) is transmitted from your browser directly to a server from AddThis in the USA and stored there.AddThis uses the data to produce anonymous user profiles, which serves as the basis for a personalized and interest-based advertising approach of the visitors of Internet pages with AddThis plugins.

For the purpose and scope of data collection, the further processing and use of data by AddThis, please refer to the privacy policies of AddThis:
If you want to disagree with the data collection through AddThis for the future, you can use a so-called opt-out cookie set, which you can download at the following link: You can also prevent the loading of AddThis plugins completely with add-ons for your browser, eg. with the script-blocker (


8. Changes to the data privacy statement

Horando reserves the right to change the privacy statement to reflect changes in legislation or changes in the service and data processing. Users are informed in an appropriate place on the amended Privacy Policy.


9. Contact, questions, informationandsuggestions

Horando can be reached for information, contradictions and questions, comments and suggestions about the privacy statement, using the contact details in the imprint or contact page.



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