Curves and corners?

It is almost astonishing how well the octagonal cases of the Chanel Premiere chain bracelet models harmonize with the many curves of the chain links in the bracelets. This is mainly due to the perfectly designed transition from the case to the chain and the elegant but unobtrusive framing of the dials. Hands held in the same metal as the bracelet enhance the uniform impression of the watch, while the curves of the typical angular shape of the Chanel Premiere collection take some of the sharpness out of the watch. This makes the overall impression of the watch softer and even more feminine, although the sturdy metal of the chain ensures that the watch is held securely on the wrist.

The Swiss watch for French Haute Couture

Nothing is considered more noble in the field of clothing than the creations of a world-famous French boutique like Chanel. However, fine clothing also includes an equally fine luxury watch and the best quality watches are only available from Switzerland. Chanel is well aware of this and that is why the company's watch manufacture is located in the city of La Chaux-de-Fonds in French-speaking Switzerland. La Chaux-de-Fonds is one of the most important centres of the art of watchmaking with a tradition that goes back to the 18th century. No wonder then that the Chanel Premiere chain bracelet offers not only French elegance but also Swiss quality and reliability.