Gucci's big steps into the watch market

Gucci is one of the most popular brands in the luxury goods segment worldwide. The company was founded in 1921 and was first known as a fashion brand. As early as 1972, it was one of the first fashion brands to venture into the watch market. Since then, the company can look back on over 40 years of tradition of their own watches. The watches are produced in their own factories in La Chaux-de-Fonds. Like the fashion lines, they carry the elegant charm of the Italian company based in Florence. The Gucci Dive collection combines this elegance with the sporty flair of classic divers' watches, adding another unique model to the Gucci range of watches.

The diversity of the Gucci Dive collection

The sporty design of Gucci's Dive watches combines the classic elegance of the brand with contemporary design elements that give the collection a modern flair. The durable stainless steel case is available in a range of colours, as is the dial. A sporty rubber strap or stainless steel bracelet completes the overall look of the watch. The hours, minutes and seconds can be easily read off the dial. The unidirectional rotating bezel is reminiscent of the source of inspiration from the world of diving. The famous Gucci brand logo can be found on the dial at 12 o'clock. On the back of the watch is the artistically engraved historical logo of the company.