Senna and Tag Heuer: A successful symbiosis

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Philipp Mayrhofer, last updated on 04/20/2021

Today we would like to remember a very special person:

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Three-time Formula 1 world champion Ayrton Senna died on 1 May 1994. He was just 34 years old when he suffered a tragic accident. At the San Marino Grand Prix. On the Imola circuit, Senna tragically crashed in the Tamburello curve. Many people still remember this event and look back on that day with sadness. Nevertheless, Senna left behind a lot of positive things and therefore his deeds remain unforgotten until today unforgotten.

Ayrton Senna would have turned 61 on 21 March. In honour of this day, we would like to remember a very special person who achieved a lot during his life and beyond achieved a lot in the course of his life and beyond. He brought a lot of positive things to this world by being one of the people who took care of unemployment associations and children’s hospitals. His vision of a better Brazil also remains in people’s minds to this day, and he made significant contributions to make the world a better place. The collaboration with Tag Heuer during his lifetime has continued to this day.

The name Senna is probably one of the few names that was distinctly typical of determination and efficiency in one person. He became known at that time through his successes in the Grand Prix and was able to establish a true luminary status there over time. This person was therefore not only distinguished by his determination and his confident appearance, but he also inspired the audience with his exceptional character traits and charismatic qualities. In honour of his birthday, we therefore present the Senna and Tag Heuer collection.

The special edition, which arrives either as a 44 mm automatic or 43 mm quartz model, scores points in terms of exquisite details as well as exquisite looks and leaves an unmistakable impression on the viewer that will do credit to the name Senna even years later. The collaboration between Senna and Tag Heuer developed then as now into an undisputed masterpiece of international watchmaking history. The symbiosis of these two leaders in their respective fields makes it clear how splendidly such precise and innovative timepieces sit on the wrist of the wearer and how remarkably proficiently the attention to detail has been applied here. In this context, the characteristics of these new special editions are distinguished above all by their lovingly chosen compositions as well as eye-catching but equally carefully selected components.

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The Tag Heuer and Senna Electronic Special Edition with Quartz

The masculine case and the finely brushed stainless steel of the watch band provide an extravagant and skilful appearance. The evenly screwed crown has also been fitted with so much care and precision that even the most knowledgeable expert will pay close attention to this work of art. Also not to be overlooked is the striking and brilliant display window, which is distinguished by its yellowish luminous accents.n At the same time, it lends the piece of jewellery a stylish character and presents the filigree details of this watch in a completely new light. But other attributes also ensure a stylish overall appearance and are characteristic of this synergy.nFor the fixed, black ceramic bezel with Senna lettering and tachymeter scale draws the viewer’s attention in particular to the unmistakable special features of this masterpiece.

Significantly striking for these bravura pieces is also the precisely positioned dial and the unmistakable dial and the unmistakable, brand-typical engraving on the case back. But it is not only in the items of dial and case that the Senner / Tag Heuer cooperation is winning the race. The watch’s ability to master dives of up to 200 metres depth has also proven to be extremely useful. Rightly so, this is an evidenced and competitive diver’s watch, whereby the sporting characteristics of this gem originally found their attention in the item of motor sports. Highly deserved, because we are rightly talking about a multiple champion.

The second Senna special edition continues to impress with its proven automatic movement. And beats at 28,800 vibrations per hour. Even passionate experts will be impressed, because this edition also has a power reserve of around 42 hours. Wearers of these first-class chronometers will be delighted by the original and imaginative and inventive additions, but also by the innovative subdial. The tricompax layout of this watch remains unchanged in the special edition, but there is now a 12-hour scale at six, a small seconds at nine and a 30-minute scale at 12 o’clock. After all, it’s the details that matter, and this watch scores equally with dynamism and elegance.

The automatic movement is also a reliable alternative to the digital version. With carefully chosen screws placed with millimetre precision and finely selected mechanics, the watch will therefore delight even connoisseurs of the movement. The carefully arranged inner workings are literally bubbling over with fine work and are always highly active in displaying the time accurately and precisely. Whether it is the finish line on the race track or the next second on the scoreboard, these two masters always head for it punctually and accurately.

Freedom and self-determination

This is truly an attitude to life that is not denied to wearers of Tag Heuer and Senna watches. The collection was exclusively inspired by motorsport and therefore has a number of features that are both well-designed and eminent.

Time is a precious commodity, both in real life and in racing. That’s why the watch has a metal bracelet with a driver’s extension, so the watch can be worn over the sleeve even when wearing a racing suit. The integrated extension arms the wearer for all kinds of situations, so that goals can always be achieved to the second.

Quality and standard

True winners have had to pass numerous tests before they can be proven to be at the top of their class.

top of their class. It takes more than just a trial in life to go down in history as a master of one’s craft. That’s why Tag Heuer timepieces also undergo more than 60 quality tests to ensure that nothing stands in the way of first-class performance.

“I am not made to come second or third. I am made to win. Racing is part of my DNA. ”

Ayrton Senna, TAG Heuer ambassador and famous racing driver

This post is also available in: German


About the author

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Philipp Mayrhofer

Hello my name is Philipp. I actually had my first points of contact with luxury watches through YouTube and the many watch reviews that can be seen there. As a result, I was able to acquire extensive watch knowledge.