Who cares I'm already late

luxury watches/rolex/The Rolex Milgauss collection is one of the Swiss manufacturer's more obscure series and, for most collectors, certainly holds less interest than an Explorer , Submariner , or GMT-Master II . Nevertheless, the Milgauss also has its fans, all of whom are sure to be licking their fingers over a particular model: "Who cares I'm already late?" We've compiled the most important information about this very special Milgauss watch and explain who is behind this unusual creation.

Rolex Milgauss: Precise, chic and durable

First, let's take a moment to talk about the classic Rolex Milgauss models. The watch was first introduced in 1954, discontinued in 1988, and finally relaunched in 2008. In 2023, Rolex announced that it would cease production again.

The Rolex Milgauss is known above all for its high resistance to magnetic fields: As the collection's name suggests, it can withstand up to 1,000 gauss. It is also water-resistant to 100 meters. Also worth mentioning is the 48-hour power reserve of the extremely precise 3135 caliber.

Made from the highest quality, corrosion-resistant stainless steel, the Milgauss impresses with a timelessly elegant exterior, featuring a white, blue, green or black dial, depending on the version.

“Who cares I’m already late” – Colette x MAD Paris x Rolex

The Rolex "Who Cares I'm Already Late" is a watch that emerged from a collaboration between the former Parisian cult boutique Colette and MAD Paris. It's a Milgauss with a very unique look, which, purely externally, differs significantly from the well-known Milgauss watches. Only five examples were produced, making the "Who Cares" edition Rolex an extremely rare timepiece. Anyone who had the chance to get their hands on one of these rare watches had to spend $18,200.

the Rolex “Who cares I'm already late”: The watch for lovers of the extraordinary

Connoisseurs of the Colette boutique will recognize the origins of this special Milgauss at first glance. The upper third of the dial features the inscription "Who cares I'm already late" in Colette's signature font and royal blue or red. Above it sits the Rolex crown , also in blue or red.

Instead of the usual distribution of numbers along the dial edge, the "Who Cares" Rolex gathers the numerals in the lower half of the dial. Not in any order, mind you, but in a wild jumble – it couldn't be more unusual! Another visual highlight: the lightning-shaped hand, which also attracted attention on earlier Milgauss watches.

“Who cares I'm already late” – Rolex Milgauss meets Colette and MAD Paris

The Rolex Milgauss "Who Cares I'm Already Late" is the result of a collaboration between boutique Colette and MAD Paris and is incomparably exceptional. The design – along with its catchy name – makes it absolutely clear: the "Who Cares I'm Already Late" isn't about precisely telling the time. The watch is a statement, a creative departure from the norm, and a rare collector's item that certainly won't suit everyone's taste.