The clever move of the watchmaker from Kulmbach
Many people are unaware of the family affiliation, although Tudor does not deny the similarity to its parent brand. Watch pioneer and brilliant visionary Hans Wilsdorf, born in Kulmbach, Franconia, and founder of the Rolex brand in Geneva at just 24 years of age, was also far ahead of his time in marketing – or at least in his industry. After his Rolex had already enjoyed a distinguished career, he considered price segmentation at Rolex. A second watch line would open up new markets and target groups and stabilize further growth. Wilsdorf wanted to establish a brand that would be more cost-effective and affordable than the Rolex, but just as efficient and powerful. As early as 1926, he had the brand "The Tudor" registered in the commercial register through the company Veuve de Philippe Hüther. He took over the brand in 1936, and in 1946 he founded the subsidiaryMontres Tudor SAFair price + Rolex quality was the magic formula. The strategy worked: ARolex Lady Oyster Perpetualcosts more than double aTudor Grantour for ladies. Customer-friendly pricing, while maintaining Rolex standards, was made possible by the use of subcontracted movements of exclusively Swiss origin. Since 1990, Tudor has been autonomous in the production of cases, crowns, and backs, which until then had come from Rolex production. In its 50th year, celebrated in 1996,Montres Tudor SAhas long since grown into an independent, high-quality brand and was able to step out of the shoes of its big sister: Tudor watches, crowns, straps, and cases no longer bore the previously common references to Rolex. The enterprising entrepreneur Wilsdorf created additional brands such as Aqua, Oyser, Genex, W&D, Rolwatco, Unicorn, and Marconi. But it was left to Tudor to skim the cream alongside the main brand Rolex. HORANDO promotes watch purchases online and simultaneously trades in brick-and-mortar stores with exquisite watches, world-renowned deluxe wristwatches, interesting newcomers, and established luxury brands. Collectors, enthusiasts, and newcomers to brands will find the right piece for every portfolio and every budget. We want the wearer and the watch to be a perfect match. The digital trade in luxury watches has developed from a niche into a strong segment.
The bold face of the TUDOR
Unlike Rolex, Tudor's brand image is focused on adventure, tests of strength, and dynamism. The brand promises an escape from the familiar world, offering fictitious journeys through arctic expanses, over volcanic craters, and along steep coastlines. Everyday cowboys who set few limits for themselves identify with it. Natural forces, eruptions, and wilderness are evoked, along with fantasy and imagination, boldness and courage, and visionary power. Calculable risk and the will to accept it. Clear colors that embody emotions, experiences, events, or—as in the case of diving watches—the secrets of the underwater world, set visual accents. Tudor's aesthetic language is focused on sport, nature, and technology. The North Flag andGrantourThis is expressed in the matte surface of the brushed case, in sandblasted details, and in the contrasting colors. At BASELWORLD 2015, Tudor presented two new models whose expressive power is typical of the brand image desired by the company: Thediving watchTudor Pelagos and theTudor Fastrider, which resulted from the cooperation with the unconventional Italian motorcycle manufacturerDucaticomes from.
Excellence Pelagos – the perfect diving watch
Product quality and comfort are among Tudor's essential standards.PelagosAs one of the most sophisticated diving watches, it had long enjoyed cult status when it debuted a sensation in 2015: a movement developed and built by Tudor itself – a unique challenge in the brand's history. The TUDOR MT5612 caliber makes its wearers independent, flexible, and ready for action. The 70-hour power reserve, the ceramic bezel with generously designed indices and plenty of phosphorescent luminous material, a play of colors adapted to visibility at great depths, and the helium escape valve at 9 o'clock offer the diver the greatest possible safety. The ultra-stylish, but above all safety-enhancingtitaniumThe bracelet adapts to the pressure conditions of the diving suit thanks to a spring mechanism. A rubber strap with a pin buckle is also available. The elegant color combination on the dial and bezel makes this sporty luxury watch a true eye-catcher.black Ceramicswas replaced by a matte blue. It picks up the color of diving watches that has been common since the 1960s.Tudor Pelagosis undoubtedly a small watch wonder, on water and on land, just like the TudorHeritage.
Sportfex Fastrider – the daredevil among the Tudors
A watch like a motorcycle? Even if the idea seems bold – theTudor Fastridercomes pretty close to this vision. A feast for the eyes and a technical masterpiece not only for passionate bikers and motorcycle fans, a homage to motorcycle racing, a successful liaison of technology, design, and precision watchmaking. At the motorcycle manufacturerDucatiThe collaboration with Tudor resulted in the development of one of the most innovative business models – theScrambler– down. Freedom, adventure, urbanity – this is what the strong, clear colors yellow, red, olive green of theFastridersThe matte design of the brushed case emphasizes the technical aspect, as does the angular appearance and the multitude of features. A great gimmick: The watch straps visually evoke motorcycle saddles with decorative stitching. And the 46-hour power reserve is long enough for an extensive joyride.Greetings from Easy Rider!
Other Tudor model series:Bronze,Heritage Chrono,Oysterdate,Glamour Date,Style 41,NATO Strap,Submariner,Needed,Monte Carlo,Geneva,Black Shield Fastrider,Per,Hydronaut,Advisor,Style 38,Green,Mini Sub,Fifty-Eight,Black Bay 41,Black Bay Fifty-Eight,Black Bay Steel, Classic
