Tag Heuer – a brand for luxury watches – a Swiss company that belongs to Moët Hennessy Louis Vuitton S.A (LVMH) since 1999. The enterprise was founded in 1860 by Edouard Heuer. The watchmaker’s history is about many technological innovations which created buzz in the entire world. For many years, Tag Heuer is especially famous for being timekeeper of major sports events. The company was official timekeeper of the Formula One, the American Indy Car racing series and the Skiing World Championships in St. Moritz.