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HORANDO – Buy luxury watches online

OMEGA, ROLEX & MORE – TIMELESS ELEGANCE. TESTED. GUARANTEED.

Discover our 2025 collection

Over 13 years of experience in the luxury watch trade

Original luxury watches with manufacturer's warranty

Personal advice & exclusive customer service

Top Luxusuhren Modelle

Omega Seamaster Diver

Neue Uhr, Originalbox, Originaldokumente inkl. Garantie

Uhr entdecken

IWC Pilot's Watch

Neue Uhr, Originalbox, Originaldokumente inkl. Garantie

Uhr entdecken

OMEGA Seamaster Diver 300M

Neue Uhr, Originalbox, Originaldokumente inkl. Garantie

Uhr entdecken

Breitling Superocean Heritage II

Neue Uhr, Originalbox, Originaldokumente inkl. Garantie

Uhr entdecken

HORANDO quality standards for luxury watches

HORANDO quality standards for luxury watches

  • ✓ 100% genuine product with official manufacturer's warranty
  • ✓ Verified authenticity & certified watchmaker testing
  • ✓ Insured premium shipping & discreet delivery
  • ✓ Personal contact & first-class customer service
  • ✓ Many years of experience & trust since 2013

Discover our 2025 collection

Your advantages when buying watches at HORANDO

  • ✓ Exclusive brand availability & attractive prices
  • ✓ Luxury experience with digital convenience
  • ✓ Access to limited and hard-to-find models
  • ✓ Personalized advice from real watch experts
  • ✓ Flexible payment options & secure processing

Our service
Your advantages when buying watches at HORANDO
Verkaufen Sie Ihre Luxusuhr zu wettbewerbsfähigen Preisen

Verkaufen Sie Ihre Luxusuhr zu wettbewerbsfähigen Preisen

Unverbindliches Preisangebot | Kostenloser und versicherter Transport | Persönlicher & transparenter Service

Kommission, Direktverkauf oder Inzahlungnahme: Wählen Sie die Verkaufsmethode, die zu Ihnen passt und wir kümmern uns um den Rest.

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Trends and watch history at a glance

Rolex novelties 2025: An overview of the most exciting new models

Rolex Neuheiten 2025: Die spannendsten neuen Modelle im Überblick
This year, watch lovers once again looked forward to Watches & Wonders in Geneva with anticipation, sometimes wondering whether the Swiss watch giant Rolex would present any exciting innovations. The show was a few months ago now, and we know that was definitely the case. The Rolex novelties for 2025...
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Rolex “Root Beer”: A classic with a unique design

Rolex „Root Beer“: Ein Klassiker mit einzigartigem Design
First presented at Baselworld 2018, the GMT-Master II model nicknamed "Root Beer" is one of Rolex's greatest classics. The men's watch, with the reference number 126711CHNR, is considered the successor to the 16753, popular in the 1960s and the first Rolex to bear the "Root Beer" moniker. In both cases,...
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The entry into the world of Patek Philippe

Der Einstieg in die Welt von Patek Philippe
The Patek Philippe brand is one of the world's most successful watchmakers and stands for quality, craftsmanship, and the pursuit of perfection—but also for high prices. While no Patek Philippe timepiece is objectively truly affordable, there are models that are closer to the lower end of the price scale. This...
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Top 5 Comic and Disney Watches

Top 5 Comic- und Disney-Uhren
Brave superheroes, captivating stories, and imaginative characters: The creative universes of Walt Disney, its subsidiary Marvel, DC Studios, and others have fans all over the world and are by no means just popular with children. But what do they have to do with luxury timepieces? Quite simply: Sometimes the film...
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Watch shipping

Uhrenversand
When private individuals sell watches, the first step is to find a buyer and negotiate a price that both parties can agree on. But the next step shouldn't be forgotten: shipping. There are a few things to consider here, as watches are usually relatively expensive items.
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HORANDO PODCAST

WITH THE FOUNDERS CHRISTOPHER FISCHER & STEFAN SEBÖK

Find the right luxury watch on Horando – New and used models from top brands

New Watches – An Investment in the Future

With new watches from the luxury segment you are in tune with the times! The high-quality timepieces in new or like-new condition make a first-class gift and are a wonderful choice if you want to treat a loved one or yourself. A colorful variety of luxury watches awaits you with us, including numerous models from the most renowned brands from Breitling and Longines to Alpina , Frederique Constant , Hublot and IWC through to Patek Philippe and Tag Heuer . Watches in like-new condition have already been worn - unlike new products - but have no noticeable signs of wear and have therefore earned the label "as good as new". If, contrary to expectations, the watch you want is not in our current range, we would like to invite you to contact us directly. We will be happy to endeavor to help you find exactly the luxury watch that meets your requirements and expectations 100%.

Used/Vintage Watches (CPO) – A Connection to the Past

Collectors and watch lovers from all over the world know that a watch does not have to be new to be considered a real, valuable piece of jewelry. Quite the opposite! It is often vintage watches (used, CPO watches) that have a special fascination for us. We at Horando are therefore proud to always be able to present you with a huge selection of Certified Pre-Owned Vintage models. These include true high-end treasures, but also used models that can be had for comparatively little money. Browse through our shop and be inspired by used luxury watches with history. You can be sure that every vintage watch has been checked for authenticity and quality by our experts in advance. This gives you direct access to flawless, authentic CPO timepieces, which you can be on the safe side when buying. Among other things, we have used Rolex Vintage and used Omega Vintage models in stock.

Sell ​​luxury watches – Uncomplicated watch purchasing at Horando

Are you ready to part with one or two luxury watches from your collection? Then Horando is your partner for the uncomplicated, transparent and fair sale of your watch. Our years of experience enable us to make you competitive offers for luxury watches from well-known manufacturers and to provide you with the best advice and support at every step up to the conclusion of the sale. As an international watch trade expert, we understand how to structure the purchase of watches in such a way that the least possible effort is incurred for you. Of course, we attach great importance to seriousness, good communication and a smooth, pleasant process throughout the entire purchase process. You can find out more about selling luxury watches here.

Experience the multifaceted world of Rolex

Since the company was founded in 1908, the Rolex brand has developed into one of the most important "big players" in the international watch scene. Rolex watches adorn wrists all over the world and stand for prestige, authentic luxury and stylish elegance. We at HORANDO have many other models on offer in addition to the most well-known model series such as the Daytona , GMT Master II and Submariner .

Omega watches – an expression of pure perfection

Whether on the wrist of agent James Bond, as a partner at the Olympic Games or on a moon mission with NASA astronauts: Omega watches are omnipresent and represent a symbol of total perfection, maximum functionality and design that has been thought through down to the last detail. The Seamaster and Speedmaster series are world famous.

Our theme worlds

Pilot watches – Ready for take off

Perfectly tailored to the needs of pilots and frequent flyers, pilot's watches not only impress with their striking designs, but also with their practical functionality and the highest precision. See for yourself and discover the Horando world of pilot's watches.

Racing watches – highly functional accessories for top speeds

When tires squeal, sleek cars race around corners and the smell of gasoline is in the air, racing watches are not far away. These special timepieces, the best known example of which are the Rolex Daytona models, are characterized by an easy-to-read tachymeter scale and look good in more than just racing cars. Let our racing watches take you on a trip around the world at top speed.

Diving Watches – Treasures of the Underwater World

Fancy an adventure in the depths of the ocean? Then a diving watch is a must-have on your wrist! The special watches, which are worn by professional military divers, among others, are designed to shine with top performance on land and under water. Immerse yourself in the Horando world of diving watches and get to know well-known and newer models for your next dive.

Dress watches – watches for a stylish appearance

A perfect outfit that makes an impression requires the right watch. It completes every look in an elegant way and shows a sense of style and a good eye for detail. Go on a shopping tour through the Horando Dresswatches theme world and find exactly the model that perfectly rounds off your outfit.

Watch investments – luxury watches as an investment

Watch investments with Horando watches can be an attractive way to invest money and at the same time live out your passion for high-quality watches. More and more collectors and investors are discovering the fascination of luxury watches as an investment. While other forms of investment such as stocks or real estate can be subject to fluctuations, high-quality watches often retain their value or even increase it. In addition, they not only offer a financial return, but also an aesthetic pleasure when worn and looked at.