This year, watch lovers once again looked forward to Watches & Wonders in Geneva with anticipation, sometimes wondering whether the Swiss watch giant Rolex would present any exciting innovations. The show was a few months ago now, and we know that was definitely the case. The Rolex novelties for 2025 are diverse and include, among other things, a brand-new model series. We provide an overview of the new additions and changes at Rolex, introduce the Land-Dweller collection, and review the other innovations that Rolex delighted us with this year.

The most important things in brief

The following article discusses these Rolex novelties for 2025:

• New collection: The new Rolex Land-Dweller watches are available in two sizes (36 mm and 40 mm), feature a date display, and offer a 66-hour power reserve. The collection includes eleven luxurious models in platinum, white gold, Everose gold, and stainless steel, worn on the delicate Flat Jubilee bracelet.

• GMT-Master II and Perpetual 1908: Also new in 2025 is a GMT-Master II with a green Cerachrom dial and a crown on the left side of the case. The Perpetual 1908 also features new features, namely a new seven-row bracelet style, called the Settimo bracelet.

• Dials and colors: Among the Rolex novelties for 2025, you'll also find fresh references to established models. Here, the manufacturer plays with materials and colors, for example, in the pastel Oyster Perpetual watches or the Rolex Datejust with its gradient PVD finish.

Rolex Land-Dweller: New with Jubilee bracelet and slim caliber

Which is the biggest and most significant of the Rolex innovations for 2025? The clear answer is: It's the Rolex Land-Dweller. With this brand-new luxury collection presented at Watches & Wonders, Rolex is opening a groundbreaking chapter in the brand's history.

Let's first look at the "hard facts" about the Land-Dweller product line:

• 18 patents registered exclusively for this luxury watch

• Caliber 7135 movement

• 66-hour power reserve

• Date display at the 3 o'clock point

• Dynapulse escapement with rolling energy transfer to the oscillator

• Balance staff made of high-tech ceramic with Paraflex anti-shock system

• 36 or 40 millimeters diameter

The Land-Dweller collection currently includes eleven models for men and women, crafted in platinum, white gold, Everose gold, and stainless steel. The cases are framed by a fluted or diamond-set bezel and feature honeycomb-patterned dials. They flow seamlessly into an elegant flat Jubilee bracelet that combines satin-finished and polished links.

The product range includes these Land-Dweller models:

From the satin-brushed dial to the innovative caliber and the bezel finishes, the Rolex Land-Dweller product line represents the highest level of watchmaking, as is standard at the Swiss manufacturer. Consequently, the new Land-Dweller is a more than fitting addition to the Rolex range and further testament to the concentrated expertise behind the brand.

Looking to expand your Rolex collection with a piece from the new product line? Then HORANDO is the right place for you. Browse the available Land-Dweller models and secure your favorite among the Rolex novelties for 2025.

Rolex GMT-Master II: New reference carries the crown on the left

The GMT-Master II model has been a favorite among many Rolex fans for decades. This year, the selection of watches from this successful collection was expanded to include a reference in 18-carat white gold. The design focuses on the color green, which fills not only the lower half of the Cerachrom bezel but also the entire dial.

Speaking of the dial: The new reference is also made of Cerachrom ceramic. Unlike classic sunray dials, the ceramic material doesn't react to light, ensuring the dial and bezel appear uniform at any time of day and from any angle.

Another special feature of the GMT-Master II, introduced in 2025, is the placement of the crown. It is located on the left side of the case, just like the popular black and green "Lefty" model from 2022.

Rolex Datejust: Aesthetic color gradients thanks to a special process

Watch enthusiasts with the courage to be extravagant will also find what they're looking for among the Rolex novelties for 2025. The Datejust watch collection has also recently been expanded and now boasts a watch that is sure to turn heads.

We're talking, of course, about the Datejust reference 278288RBR in 18-karat yellow gold. This delicate 31-millimeter watch has more than just a few highlights, from the diamonds on the bezel and the date display in place of the numerals to the three-row President bracelet. The focus, however, is clearly the dial. Its "ombré red" color features a strong gradient with a dark edge and a lighter center.

The special dial design is created using the PVD process. This process involves coating the dial layer by layer with fine metal particles, creating subtly shimmering nuances and soft transitions. In the case of the new Rolex Datejust, the result of this modern process is an expressive color gradient that lends the dial an almost incredible visual depth.

In addition, the Rolex Datejust in 18-carat yellow gold is characterized by these features:

• Caliber 2236 Perpetual self-winding movement

• 55 hours power reserve

• Oscillator with Syloxi spiral and Paraflex anti-shock system

• Cyclops magnifying glass over the date

• Waterproof up to 100 meters

• Comfortable Oyster bracelet

• 49,400 Euro list price

Rolex 1908: New bracelet enriches the collection

Launched in 2023, the Rolex 1908 is a relatively new product line, whose name refers to the year the Rolex brand was founded. With the Perpetual 1908, the manufacturer pursues the goal of transporting classicism and tradition into the present and, by combining it with modern technology, making it fit for the future. A project that has clearly been crowned with success.

The Rolex Perpetual 1908 is known for the following features:

• Certification as a superlative chronometer

• Movement with Rolex Côtes de Genève decoration

• Sapphire crystal case back

• Manufacture caliber with 66-hour power reserve

• Waterproof up to 50 meters

• Small second

• Slim case with a diameter of 39 millimeters

Announced at Watches & Wonders, the new addition to the 1908 watch collection bears the reference number 52508 and combines 18-karat yellow gold with a deep white dial. However, it's neither the dial nor the case nor the in-house caliber that makes this timepiece such an exciting new addition. Instead, Rolex is introducing a new type of bracelet with the recently released Perpetual 1908: the Settimo bracelet.

This is a seven-row bracelet, which in the case of reference 52508 is crafted from 18-carat yellow gold to match the case. The polished small links are arranged offset from one another, ensuring that the elegant bracelet fits comfortably on the wearer's wrist.

New looks for Rolex Oyster Perpetual, Cosmograph Daytona, Sky-Dweller and GMT-Master II

In addition to the particularly eye-catching Rolex releases for 2025 already mentioned, we were able to marvel at some new looks on familiar models this year. Those who really don't want to miss any new releases should also take a look at these Rolex watches:

Cosmograph Daytona with “Tiffany Blue” dial

With the reference 126518LN, Rolex introduces a new version of the Cosmograph Daytona. Crafted from 18-karat yellow gold, the watch boasts a striking design featuring a turquoise dial ("Tiffany Blue") with black subdials. The distinctive appearance of this luxury timepiece is rounded off by a black bezel and a robust yet sporty Oysterflex bracelet.

GMT-Master II Tiger Iron Unique Pieces

The two newly released GMT-Master II models are truly artistic. This luxury watch with two time zones features a dial made of a very special material: tiger iron. This stone consists of tiger's eye, red jasper, and silver hematite. With its natural structure and appealing marbling with red, yellow, and amber nuances, the carefully crafted stone acts as a truly special eye-catcher, making each timepiece unique.

Sky-Dweller in green and gold

If you're looking for pure luxury, then the Sky-Dweller, available since 2025, is the perfect choice. The radial cut makes the colorful dial truly radiate, and the combination with the gleaming gold case of the Sky-Dweller creates a sumptuous aesthetic.

Oyster Perpetual in cheerful pastel shades

The color palette of the Oyster Perpetual product line expanded by three shades this year. Dials in powdery lavender, pistachio green, and a beige shade reminiscent of vanilla bring a spring-like lightness to the wrist and demonstrate that playfulness and luxury can be wonderfully combined.

Conclusion: Rolex novelties 2025 expand the boundaries of the possible

Multifaceted dial designs, fresh references, and an entirely new watch collection: The Rolex novelties for 2025, presented at Watches & Wonders in April, are unlikely to have disappointed any fan of the brand. In addition to the use of special materials such as the metamorphic stone tiger's eye, the stylish integration of unprecedented color combinations, and the introduction of a novel bracelet, the Geneva-based watchmaker introduced the Land-Dweller product family. This product family incorporates numerous patented elements and is the latest testament to Rolex's inventiveness and innovative spirit.

FAQ - Frequently asked questions about the Rolex novelties 2025

Where can you buy the new Rolex models?

Depending on availability, luxury watches from the Land-Dweller product line, as well as the new Sky-Dweller, Oyster Perpetual, Perpetual 1908, GMT-Master II, Cosmograph Daytona, and Datejust models, can be purchased directly from Rolex or through a specialist retailer. Alternatively, you can keep an eye out for your desired new release on the secondary market.

At HORANDO, you'll find a wide selection of Rolex luxury watches for men and women. Your advantage: You can rely on authenticity, a hassle-free purchasing experience, and first-class service. Browse through our Rolex selection and discover both brand-new and time-honored watches from the traditional Geneva manufacturer.

Which Rolex models were discontinued in 2025?

Even though Rolex has refrained from announcing discontinued models, it's still possible to see which products are no longer listed on the manufacturer's website. This year, these luxury Rolex watches have disappeared from the scene:

• Datejust 31 with floral leaf

• Several versions of the Oyster Perpetual, including the model with the Celebration dial and the Ref. 124300

• Deepsea Challenge (now revised and available under reference number 126067)

How much does the Rolex Land-Dweller cost?

The prices of the Rolex Land-Dweller vary depending on the case size and materials. For example, the new 36-millimeter Land-Dweller in stainless steel and white gold costs €14,300, while Rolex offers the large platinum model with diamonds for €117,100.