Brand directory

A. Lange & Söhne

A. Lange & Söhne is a German luxury watch manufacturer founded in 1845 in Glashütte. The brand is known for traditional craftsmanship, in-house movements, and the highest precision in keeping with the Saxon watchmaking tradition. A. Lange & Söhne is part of the Richemont Group. Its signature models include the Lange 1, Saxonia, and Zeitwerk, featuring a large date display and intricately finished movements.

Alpina

Alpina is a Swiss watch brand founded in 1883 in Geneva. The company is known for robust sports and outdoor watches that combine high reliability with functional design. Alpina is part of the Citizen Group. In the watch segment, models such as the Alpiner and Seastrong are particularly renowned for their durability, water resistance, and suitability for everyday use.

Audemars Piguet

Audemars Piguet is a Swiss luxury watch manufacturer founded in 1875 in Le Brassus in the Vallée de Joux. The company is part of the Haute Horlogerie tradition and is known worldwide for its elaborately decorated in-house movements and complex complications. Audemars Piguet remains family-owned and independent to this day. Particularly iconic are models such as the Royal Oak and Royal Oak Offshore, which combine sporty design with the highest level of watchmaking craftsmanship.

Baume & Mercier

Baume & Mercier is a Swiss watch brand founded in 1830 in the Jura region. The company is known for elegant and classic timepieces featuring timeless designs and reliable mechanics. Baume & Mercier is part of the Richemont Group. Particularly well-known are lines such as Clifton, Hampton, and Riviera, which are considered a stylish entry point into the luxury segment.

Blancpain

Blancpain is a Swiss luxury watch brand founded in 1735 in the Jura region. The company is considered the world’s oldest surviving watch manufacturer and produces exclusively mechanical timepieces. Blancpain is part of the Swatch Group. The Fifty Fathoms is particularly well-known; as one of the first modern Diving watches, it set new standards.

Breguet

Breguet is a timepiece manufacturer steeped in tradition, founded in 1775 in Paris. The Brand is considered one of the most historically significant in watchmaking and has developed innovations such as the Tourbillon and the Breguet hands. Today, Breguet is part of the Swatch Group. Signature models include the Classique, Marine, and Tradition, featuring guilloché Dials and classic elegance.

Breitling

Breitling is a Swiss watch brand founded in 1884 in Saint-Imier. The brand is known worldwide for professional Pilot's watches and precise Chronographs with technical functionality. Breitling is independently managed. Iconic models such as the Navitimer, Chronomat, and Superocean embody aviation and diving traditions.

Bulgari

Bulgari is an Italian luxury brand founded in Rome in 1884. The company combines Italian jewelry design with modern Swiss watchmaking and is known for its striking shapes and distinctive designs. Bulgari is part of the LVMH Group. Well-known models include the Octo Finissimo and Serpenti, which blend design and technology.

Cartier

Cartier is a French luxury brand founded in Paris in 1847. The company is known worldwide for its high-quality watches and jewelry and is considered one of Europe’s most traditional luxury brands. Cartier is part of the Richemont Group. In the watch sector, Cartier is particularly known for iconic models such as the Santos, Tank, and Ballon Bleu, which blend design history with the art of watchmaking.

Chanel

Chanel is a French luxury and fashion brand founded in Paris in 1910. The company combines fashion, design, and modern Swiss watchmaking technology to create distinctive timepieces. Chanel is independently managed. The J12, made of high-tech Ceramic, is particularly well-known and is considered a modern classic in the luxury segment.

Chopard

Chopard is a Swiss luxury watch and jewelry manufacturer founded in 1860 in Sonvilier. The Brand is synonymous with high-quality materials, fine craftsmanship, and a blend of elegance and sportiness. Chopard is family-owned and independent. Its signature collections include the Mille Miglia, Happy Sport, and Alpine Eagle.

Czapek & Cie

Czapek & Cie is a Swiss watch manufacturer founded in Geneva in 1845 and New in 2015. The company produces limited editions featuring classic haute horlogerie and intricately decorated in-house movements. Czapek is independent. Models such as the Antarctique and Quai des Bergues embody traditional design and modern technology.

Ebel

Ebel is a Swiss watch brand founded in 1911 in La Chaux-de-Fonds. The brand is known for elegant designs with architectural lines and a focus on comfort. Ebel is now part of the Movado Group. Models such as the Sport Classic, Discovery, and Beluga combine style, quality, and everyday practicality.

Eterna

Eterna is a time-honored Swiss watch manufacturer founded in 1856 in Grenchen. The brand is regarded as a technical innovator, for example through its ball-bearing rotor system or the founding of ETA. Today, Eterna is part of the Citychamp Group. Well-known models such as KonTiki and Eternity embody sporty functionality and historical heritage.

Franck Muller

Franck Muller is an independent Swiss watch brand founded in 1991 in Genthod near Geneva. The brand is known for its complicated movements, eye-catching case designs, and whimsical Dials. Franck Muller manufactures exclusively in its own factory. Models such as Crazy Hours, Vanguard, and Long Island embody technical sophistication combined with extravagant design.

Frederique Constant

Frederique Constant is a Swiss watch brand founded in 1988 in Geneva. The company produces affordable luxury watches with classic designs and develops its own in-house movements. Frederique Constant is part of the Citizen Group. Collections such as Classics, Slimline, and Manufacture combine traditional aesthetics with modern technology.

Girard-Perregaux

Girard-Perregaux is a Swiss luxury watch manufacturer founded in 1791 in La Chaux-de-Fonds. The company is one of the most historic manufacturers in Swiss watchmaking and is known for its in-house calibers and technical innovations. Girard-Perregaux is now part of the Kering Group. Particularly well-known are models such as the Laureato and the Tourbillon with three gold bridges, which combine classic architecture with modern mechanics.

Glashütte Original

Glashütte Original is a German watch manufacturer founded in 1994 in Glashütte. The brand is known for Saxon precision craftsmanship, a high degree of vertical integration, and elaborately finished in-house movements produced in-house. Glashütte Original is part of the Swatch Group. Its signature models—such as the Senator, Pano, and SeaQ—combine traditional design with modern technology.

Hublot

Hublot is a Swiss luxury watch brand founded in 1980 in Nyon. The company is known for combining classic watchmaking with modern materials such as Ceramic, carbon fiber, and Sapphire crystal. Hublot is part of the LVMH Group. Notable models include the Big Bang, Classic Fusion, and Spirit of Big Bang, which blend sporty design with innovative technology.

IWC Schaffhausen

IWC Schaffhausen is a Swiss watch manufacturer founded in 1868 in Schaffhausen. The Brand is synonymous with technical engineering, robust construction, and functional design with clean lines. IWC is part of the Richemont Group. Well-known collections include the Portugieser, Pilot’s Watches, and Ingenieur, which combine precision with everyday practicality.

Jacob & Co.

Jacob & Co. is an American-Swiss luxury watch brand founded in 1986 in New York. The company is known for extravagant high-end watches with complex complications and eye-catching designs in the high-end luxury segment. Jacob & Co. is independently managed. Models such as the Astronomia, Epic X, and Bugatti Chiron embody technical extremes and spectacular design.

Jaeger-LeCoultre

Jaeger-LeCoultre is a Swiss watch manufacturer founded in 1833 in the Vallée de Joux. The brand is considered one of the most technically significant in the industry and has developed over a thousand in-house Calibers and numerous innovations. Jaeger-LeCoultre is part of the Richemont Group. Particularly well-known are models such as the Reverso, Master Control, and Polaris, which combine tradition with modern watchmaking artistry.

Longines

Longines is a Swiss watch brand founded in 1832 in Saint-Imier. The company is known for classic designs, reliable technology, and a long tradition in sports and timekeeping. Longines is part of the Swatch Group. Its signature collections—such as the Master Collection, HydroConquest, and Spirit—combine elegance with functionality.

Montblanc

Montblanc is a German luxury brand founded in 1906 in Hamburg. The company is known worldwide for its writing instruments and later developed its own Swiss watch manufacturing division featuring classic mechanical movements. Montblanc is part of the Richemont Group. In the watch sector, models such as the 1858, Heritage, and Star Legacy embody traditional design and modern technology.

NOMOS Glashütte

NOMOS Glashütte is a German watch manufacturer founded in 1990 in Glashütte. The brand is known for its minimalist Bauhaus design, clean lines, and in-house movements manufactured in Germany. NOMOS is independently managed. Particularly well-known are models such as the Tangente, Orion, and Metro, which combine modern understatement with high precision.

Omega

Omega is a Swiss luxury watch brand founded in 1848 in Biel. The company is one of the world’s best-known manufacturers and is known for technical innovation, precision, and close ties to the history of space exploration and diving. Omega is part of the Swatch Group. Iconic models such as the Speedmaster, Seamaster, and Constellation define the brand’s portfolio.

Oris

Oris is a Swiss watch brand founded in 1904 in Hölstein. The company focuses exclusively on mechanical timepieces and is known for functional sports and Diving watches with a distinctive character. Oris is independently managed. Well-known models include the Aquis, Divers Sixty-Five, and Big Crown Pointer Date, which combine everyday practicality with technical sophistication.

Panerai

Panerai is an Italian-Swiss watch brand founded in 1860 in Florence. Originally known as a supplier to the Italian Navy, the brand is known for large-sized cases, striking designs, and excellent readability. Panerai is part of the Richemont Group. Models such as the Luminor, Radiomir, and Submersible combine military functionality with Swiss watchmaking craftsmanship.

Parmigiani Fleurier

Parmigiani Fleurier is a Swiss watch manufacturer founded in 1996 in Fleurier. The Brand emerged from Michel Parmigiani’s restoration work and is known for traditional craftsmanship, elegant design, and in-house Calibers. Parmigiani is part of the Sandoz Foundation. Particularly well-known are lines such as Tonda, Toric, and Kalpa, which offer a modern take on classic watchmaking.

Patek Philippe

Patek Philippe is a Swiss luxury watch manufacturer founded in 1839 in Geneva. The company is considered one of the most exclusive and time-honored watch brands in the world, known for the highest level of craftsmanship and complex mechanics. Patek Philippe remains independently family-owned to this day. Models such as the Nautilus, Calatrava, and Grand Complications epitomize technical perfection and exceptional value retention.

Porsche Design

Porsche Design is a German luxury brand founded in 1972 by Ferdinand Alexander Porsche in Stuttgart. Watch production now takes place in Switzerland, with a focus on technical design and functional materials. Porsche Design is independently managed. Models such as the Chronotimer, Monobloc Actuator, and 1919 combine engineering excellence with a clean, minimalist design language.

Raymond Weil

Raymond Weil is a Swiss watch brand founded in 1976 in Geneva. The family-run brand combines classic designs with musically inspired collections and offers an accessible entry point into the luxury segment. Raymond Weil is independently owned. Collections such as Maestro, Freelancer, and Tango represent stylish everyday watches with Swiss precision.

Richard Mille

Richard Mille is a Swiss luxury watch brand founded in 2001 in Les Breuleux. The brand is known for high-tech materials, futuristic design, and extreme complications in the high-end luxury segment. Richard Mille is independently managed. Models such as the RM 011, RM 27, and RM 65 showcase technical excellence in limited editions.

Roger Dubuis

Roger Dubuis is a Swiss luxury watch brand founded in 1995 in Geneva by watchmakers Roger Dubuis and Carlos Dias. The manufacture is known for expressive design, modern haute horlogerie, and intricately constructed in-house calibers featuring high-quality finishing and skeletonized movements. Roger Dubuis is part of the Richemont Group. In the watch industry, Roger Dubuis is particularly known for striking collections such as Excalibur and Knights of the Round Table, which combine technical complications with avant-garde design and exceptional craftsmanship.

Rolex

Rolex is one of the world’s most famous watch brands, founded in London in 1905 and headquartered in Geneva since 1919. The brand is synonymous with precision, status, and reliability and is considered the epitome of the luxury wristwatch. Rolex is independent and owned by the Hans Wilsdorf Foundation, which affords the company great strategic freedom. Among its iconic models are the Submariner, Daytona, Datejust, and GMT-Master—watches that embody both technical excellence and timeless design.

Seiko

Seiko is a Japanese watch brand founded in Tokyo in 1881. The company is regarded as a pioneer of quartz technology and has made watchmaking history with innovations such as Spring Drive and Kinetic technology. Seiko is an independent company and ranks among Asia’s leading watch manufacturers. The brand offers a wide range of watches—from reliable everyday timepieces to luxury models in the Grand Seiko line, which stands for the highest precision, fine craftsmanship, and minimalist design.

TAG Heuer

TAG Heuer is a time-honored Swiss watch brand founded in 1860 in Saint-Imier. For decades, it has been synonymous with motorsports, timekeeping, and innovation—including developments such as the Micrograph and the Connected Watch. TAG Heuer is part of the luxury goods group LVMH. Well-known models such as the Carrera, Monaco, and Aquaracer combine sporty design with technical precision and underscore the Brand’s close connection to motorsports.

Tissot

Tissot is a Swiss watch brand founded in 1853 in Le Locle. The brand is known for affordable quality, technical diversity, and its long history in the watch industry. Tissot is part of the Swatch Group, one of the world’s largest watch conglomerates. With models such as the PRX, Le Locle, and T-Touch, Tissot offers reliable technology, timeless design, and innovative features—often with Swiss Automatic or quartz movements at an attractive price.

Tudor

Tudor is a Swiss luxury watch brand founded in 1926 in Geneva by Hans Wilsdorf, the founder of Rolex. Tudor was launched as a robust, functional alternative to the main brand—with a focus on reliability and affordable luxury. Tudor is part of Rolex SA but remains independent in terms of design and brand identity. With collections such as Black Bay, Pelagos, and Ranger, Tudor stands for sporty aesthetics, excellent craftsmanship, and exceptional value for money—especially in the realm of professional diver’s watches and tool watches.

U-Boat

U-Boat is an Italian watch brand founded in 2000 in Lucca. The brand is known for its oversized cases, rugged designs, and military-inspired aesthetics that make a strong statement on the wrist. U-Boat is independently managed. Models such as the Classico, Darkmoon, and Chimera embody striking design and Italian character.

Ulysse Nardin

Ulysse Nardin is a Swiss watch manufacturer founded in 1846 in Le Locle. Originally known for marine chronometers, the Brand today stands for technical innovation and striking design. Ulysse Nardin is part of the Kering Group. Models such as the Marine, Freak, and Diver combine mechanical engineering, silicon technology, and creative concepts.

Vacheron Constantin

Vacheron Constantin is a Swiss watch manufacturer founded in 1755 in Geneva. It is one of the world’s oldest watch brands to have been in continuous production and is known for the highest level of watchmaking artistry, elegant complications, and classic designs. Vacheron Constantin is part of the Richemont Group. Iconic lines such as Patrimony, Overseas, and Historiques blend history with exclusivity.

Zenith

Zenith is a Swiss watch manufacturer founded in 1865 in Le Locle. The Brand became world-renowned for its El Primero chronograph movement, one of the most precise high-beat automatic movements. Zenith is part of the LVMH Group. Models such as the Chronomaster, Defy, and Pilot epitomize technical innovation and classic watch design.