Mido

Swiss watchmaking inspired by architecture

Mido was founded in 1918 by Georges Schaeren in Solothurn; the name derives from the Spanish “Yo mido”, meaning “I measure”. Today the brand belongs to the Swatch Group and is based in Le Locle in the Swiss Jura. For years its design has followed a clear guiding principle: Every line is inspired by a landmark building and this architectural design language runs through cases, dials and bracelets.

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Mido prices at a glance

As of November 2026. Prices in euros.

Model line from Median to Models
Multifort€995€1,280€2,11522
Commander€1,275€1,285€2,0307
Baroncelli€1,285€1,470€2,5407
Ocean Star€1,325€1,518€2,2958
Mido total€995€1,338€2,54044

The figures come from our own range and are recalculated every month.

The Mido collections

Every Mido line is inspired by a landmark building. The Multifort traces back to Sydney's Harbour Bridge and has stood for robust automatic watches since 1934, the Ocean Star forms the brand's dive watch range, the Commander follows the Eiffel Tower, the Baroncelli is the classic line for women and men and the Rainflower borrows from Parisian Art Nouveau.

Calibre 80 and silicon balance spring

At the heart of many Mido watches is the Calibre 80 with around 80 hours of power reserve, in several models also featuring a silicon balance spring and chronometer certification. Technically, a Mido thus sits well above what its price range would suggest. It runs through an entire weekend without winding.

Buy Mido watches at HORANDO

HORANDO inspects every watch once more before shipping and checks the reference and serial number. Shipping is fully insured and, if you wish, you can pay in instalments via PayPal or Klarna. If your desired reference is currently unavailable, we will search for it for you via the Watchfinder.

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Frequently asked questions about Mido

How much does a Mido cost?

The current price range can be found in the price overview on this page.

Why is each line named after a building?

Mido designs his lines based on well-known buildings and transfers their design language to the watch. The idea behind it: What has existed architecturally for decades does not age on the wrist. This principle has been running through the entire program for a long time.

How long does the power reserve last?

Most current Mido models have automatic movements with around 80 hours of power reserve. This means you can survive a whole weekend in the watch case without stopping.

Are the Mido watches at HORANDO new and original?

Yes. Each new watch is unworn and comes with box, papers and the full manufacturer's warranty. Before shipping, we look at each watch again, check the reference and serial number and pack it neatly.

Can I pay for a Mido in installments?

Yes. Payment in installments of up to 5,000 euros is possible via PayPal, and up to 10,000 euros via Klarna.