day, this year automatic

The all-rounder for watch lovers

The Tag Heuer was initially designed for water sports enthusiasts who wanted to own a timepiece that could withstand high water levels. The Tag Heuer Aquaracer Automatic is water resistant to 30 BAR and can also be worn on longer dives. A functional, waterproof ETA automatic movement is hidden under the robust case made of sturdy, polished stainless steel. The polygon-shaped, analogue dial is located under the high-quality sapphire crystal, which shows the time accurately even in poor visibility thanks to luminous markings on the hands.

Rarely has modernity been paired with elegance so perfectly. The result is a special timepiece that looks good on more than just the wrist of water sports enthusiasts. Tag Heuer is a watch manufacturer from Switzerland that has become one of the best-known manufacturers in the luxury watch sector since it was founded in 1860. To date, the company has been able to patent numerous modernizations that are now considered standard.

Tag Heuer was the first company to offer a stopwatch mechanism in its timepieces. The first quartz chronograph with an analogue display also came from Tag Heuer. Today, the Swiss company based in France produces luxury watches in the higher price segment. Numerous celebrities are fans of the watch brand, including actors Leonardo DiCaprio, Cristiano Ronaldo, Lewis Hamilton and Brad Pitt.