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“Luxury begins with time - discover Rolex, Patek Philippe, Omega & Co. now.”
Your dream watch – Our promise: Individual offer in just 24 hours.
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Your dream watch – Our promise: Individual offer in just 24 hours.

HORANDO – Buy luxury watches online

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Discover our best-selling models

Why Horando?

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Authenticity and Originality

Authenticity and Originality

Every new watch offered by HORANDO is guaranteed authentic and comes with the original box and any accessories. The respective warranty is stamped by an authorized partner dealer, and we source our watches from official dealers worldwide.

Warranty & Guarantee

All pre-owned watches offered by HORANDO have been carefully tested for authenticity and originality by our partner watchmakers. You will receive your HORANDO warranty card with one year of coverage.

Warranty & Guarantee

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Useful accessories for your timepiece

Uhrenbeweger

PAUL DESIGN WATCH WINDER

A reliable home for your watch

watchstands

HORANDO WATCH STANDS

Stylish and essential

Our customer reviews

Our magazine

Trends and watch history at a glance

Chopard Alpine Eagle: Masterful watchmaking inspired by nature

Chopard Alpine Eagle: Meisterhafte Uhrenkunst inspiriert von der Natur
Inspiriert von der Schönheit der Alpen und der kraftvollen Eleganz des dort beheimateten Adlers, tritt die Chopard Alpine Eagle Collection in die großen Fußstapfen der legendären, vom aktuellen Chopard Co-Präsidenten Karl-Friedrich Scheufele kreierten St. Moritz. Nachfolgend werfen wir einen Blick auf die Modellvielfalt der Alpine Eagle Produktlinie, die Naturverbundenheit und...
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Luxury watches in comparison – Breitling or Rolex?

Luxusuhren im Vergleich - Breitling oder Rolex?
Auf der Suche nach einer Luxusuhr bietet sich Uhrenliebhabern eine breitgefächerte Auswahl an Marken, die hochwertige Zeitmesser für Damen und Herren führen. Omega, Longines, Rolex, Patek Philippe, Breitling, A. Lange & Söhne, Vacheron Constantin - diese Liste ließe sich schier endlos fortführen. Wir konzentrieren uns in diesem Beitrag auf zwei...
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Watches and Wonders 2025: Outlook for the upcoming innovations 2025

Watches and Wonders 2025: Ausblick auf die Neuheiten 2025
From April 1st to 7th, 2025, the Geneva watch fair Watches and Wonders will open its doors. While the first days of the fair are reserved for trade visitors, from April 5th the general public will also have the opportunity to marvel at the latest innovations in the watch industry....
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Watch brands compared - Tudor or Rolex?

Uhrenmarken im Vergleich - Tudor oder Rolex?
Tudor und Rolex sind zwei Marken mit einem fantastischen Ruf, einer starken Fangemeinde im Rücken und einer Verbindung zueinander, die manche Menschen überrascht. In diesem Beitrag wagen wir einen "Tudor vs. Rolex"-Vergleich. Wir beleuchten die Gemeinsamkeiten und Unterschiede der renommierten Uhrenmarken und geben Uhrenliebhabern Wissen an die Hand, das ihnen...
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Search for a masterpiece - The Grail Watch

Suche nach einem Meisterwerk - Die Grail Watch
Uhren, die so selten, wertvoll und prestigeträchtig sind, dass Sammler sie fast schon als heilig ansehen, werden oft mit der Bezeichnung "Grail Watch" beschrieben. Dieser Name geht auf den Heiligen Gral in Form des Kelchs, aus dem Jesus Christus der Bibel zufolge gemeinsam mit seinen Jüngern beim letzten Abendmahl trank,...
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Find the right luxury watch on Horando – New and used models from top brands

New Watches – An Investment in the Future

With new watches from the luxury segment you are in tune with the times! The high-quality timepieces in new or like-new condition make a first-class gift and are a wonderful choice if you want to treat a loved one or yourself. A colorful variety of luxury watches awaits you with us, including numerous models from the most renowned brands from Breitling and Longines to Alpina , Frederique Constant , Hublot and IWC through to Patek Philippe and Tag Heuer . Watches in like-new condition have already been worn - unlike new products - but have no noticeable signs of wear and have therefore earned the label "as good as new". If, contrary to expectations, the watch you want is not in our current range, we would like to invite you to contact us directly. We will be happy to endeavor to help you find exactly the luxury watch that meets your requirements and expectations 100%.

Used/Vintage Watches (CPO) – A Connection to the Past

Collectors and watch lovers from all over the world know that a watch does not have to be new to be considered a real, valuable piece of jewelry. Quite the opposite! It is often vintage watches (used, CPO watches) that have a special fascination for us. We at Horando are therefore proud to always be able to present you with a huge selection of Certified Pre-Owned Vintage models. These include true high-end treasures, but also used models that can be had for comparatively little money. Browse through our shop and be inspired by used luxury watches with history. You can be sure that every vintage watch has been checked for authenticity and quality by our experts in advance. This gives you direct access to flawless, authentic CPO timepieces, which you can be on the safe side when buying. Among other things, we have used Rolex Vintage and used Omega Vintage models in stock.

Sell ​​luxury watches – Uncomplicated watch purchasing at Horando

Are you ready to part with one or two luxury watches from your collection? Then Horando is your partner for the uncomplicated, transparent and fair sale of your watch. Our years of experience enable us to make you competitive offers for luxury watches from well-known manufacturers and to provide you with the best advice and support at every step up to the conclusion of the sale. As an international watch trade expert, we understand how to structure the purchase of watches in such a way that the least possible effort is incurred for you. Of course, we attach great importance to seriousness, good communication and a smooth, pleasant process throughout the entire purchase process. You can find out more about selling luxury watches here.

Experience the multifaceted world of Rolex

Since the company was founded in 1908, the Rolex brand has developed into one of the most important "big players" in the international watch scene. Rolex watches adorn wrists all over the world and stand for prestige, authentic luxury and stylish elegance. We at HORANDO have many other models on offer in addition to the most well-known model series such as the Daytona , GMT Master II and Submariner .

Omega watches – an expression of pure perfection

Whether on the wrist of agent James Bond, as a partner at the Olympic Games or on a moon mission with NASA astronauts: Omega watches are omnipresent and represent a symbol of total perfection, maximum functionality and design that has been thought through down to the last detail. The Seamaster and Speedmaster series are world famous.

Our theme worlds

Pilot watches – Ready for take off

Perfectly tailored to the needs of pilots and frequent flyers, pilot's watches not only impress with their striking designs, but also with their practical functionality and the highest precision. See for yourself and discover the Horando world of pilot's watches.

Racing watches – highly functional accessories for top speeds

When tires squeal, sleek cars race around corners and the smell of gasoline is in the air, racing watches are not far away. These special timepieces, the best known example of which are the Rolex Daytona models, are characterized by an easy-to-read tachymeter scale and look good in more than just racing cars. Let our racing watches take you on a trip around the world at top speed.

Diving Watches – Treasures of the Underwater World

Fancy an adventure in the depths of the ocean? Then a diving watch is a must-have on your wrist! The special watches, which are worn by professional military divers, among others, are designed to shine with top performance on land and under water. Immerse yourself in the Horando world of diving watches and get to know well-known and newer models for your next dive.

Dress watches – watches for a stylish appearance

A perfect outfit that makes an impression requires the right watch. It completes every look in an elegant way and shows a sense of style and a good eye for detail. Go on a shopping tour through the Horando Dresswatches theme world and find exactly the model that perfectly rounds off your outfit.

Watch investments – luxury watches as an investment

Watch investments with Horando watches can be an attractive way to invest money and at the same time live out your passion for high-quality watches. More and more collectors and investors are discovering the fascination of luxury watches as an investment. While other forms of investment such as stocks or real estate can be subject to fluctuations, high-quality watches often retain their value or even increase it. In addition, they not only offer a financial return, but also an aesthetic pleasure when worn and looked at.

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Your watch inspiration.