Luxury watches in comparison - Breitling or Omega?

Feb 12, 2025by Achim Wendrascheck

The watch brands Breitling and Omega enjoy worldwide recognition and are among the most popular watch brands in the world. Both watch manufacturers offer models in the upper price range and have produced iconic bestsellers that have a permanent place on the wish list of almost every watch lover. The question of whether Breitling or Omega makes the better watches is therefore difficult to answer. In this article, we compare the two companies and their products, discussing similarities and differences, and providing information to help you make an informed decision about whether to choose a Breitling or Omega watch.

The most important things in brief

  • History and innovations: Breitling and Omega look back on a rich history full of ingenious achievements and innovative technologies. These milestone-filled company histories form the valuable foundation for the uniquely high-quality timepieces the brands produce today.

  • Models and collections: Both brands offer a variety of iconic models that have loyal fans around the world. Among the brands' most legendary luxury timepieces are the Breitling Superocean and the Omega Seamaster.

  • Quality and price: High-quality materials and excellent workmanship characterize both brands, with both Omega and Breitling watches scoring points for their lasting value.

History and development

Whether Omega, Breitling, Rolex, TAG Heuer, or Patek Philippe: Behind every major brand in the industry lies a story full of milestones that have shaped the path to success, status, and prestige. Therefore, we take a look at the watch history of Breitling and Omega below:

Breitling

Founded in 1884 by Leon Breitling in Saint-Imier, a municipality in the Swiss canton of Bern, Breitling established itself early on in the development of chronographs that optimally support pilots in their work. The manufacturer demonstrated innovation in this area, creating the classic two-pusher chronograph as we know and use it today. This led to collaborations with the US Army and the Royal Air Force, which finally dispelled any remaining doubts about the quality and performance of Breitling's movements.

Numerous other milestones and achievements followed, earning the brand its current status as a virtually untouchable giant in the watch industry. These include, for example, participation in the development of the automatic Chrono-Matic movement and, most recently, the release of the Emergency watch with emergency beacon feature.

omega

Omega's founding dates back to 1848. Louis Brandt founded the company in La Chaux-de-Fonds, Switzerland, and from the very beginning focused on the production of high-precision movements that enable unparalleled timekeeping accuracy. This approach later gave rise to the still successful classics Speedmaster, Railmaster, and Seamaster 300, which expressed Omega's passion for various sports disciplines.

In the first half of the 20th century, Omega was honored to serve as timekeeper at the Olympic Games—a distinction that speaks to the impressive accuracy of Omega timepieces. Another important event in the company's history was the presence of the Omega Speedmaster during the 1969 moon landing, which significantly increased the brand's recognition. Today, Omega watches are also known as loyal and, above all, stylish companions on the wrist of action-adventure agent James Bond.

Models and collections

When deciding between Breitling and Omega, the available watches are naturally of primary interest. Let's take a closer look at the models and collections that are at the heart of the two luxury watch brands' ranges:

Breitling models

Breitling's product portfolio undoubtedly includes numerous highlights that will delight the hearts of seasoned watch enthusiasts. These include the world-famous Breitling Navitimer chronograph models, the versatile Chronomat pilot's watches, and the modern Avenger timepieces. But Breitling doesn't just offer watches for use at lofty heights. With the Breitling Superocean product line, the watch manufacturer presents robust diving watches, thus tapping into the target audience of those who rely on accurate timekeeping underwater.

Nevertheless, the brand's overall focus is clearly on high-performance luxury chronographs, which, according to some critics, results in a somewhat one-sided product range. Lovers of the brand, on the other hand, thoroughly appreciate Breitling's clear approach and value the manufacturer precisely for staying true to its specialization.

Omega models

Omega offers style-conscious buyers four collections, each so extensive and diverse that there's truly a luxury watch for every taste. The selection of Omega Speedmaster chronographs alone spans six sub-collections, from the Moonwatch and the two-counter versions to the visually extravagant Dark Side of the Moon. In the "divers' watch" category, the Omega Seamaster is the brand's flagship model, competing directly with the Breitling Superocean.

Beyond sports watches, Omega also has a fairly broad range. The Constellation collection includes elegant timepieces with a time zone function and date, while the Omega De Ville timepieces serve as a prestigious symbol of traditional Swiss craftsmanship and are sometimes available with a tourbillon, date, and small seconds dial. Considering the entire range, Omega's selection seems somewhat more diverse than Breitling's.

Technical features and innovations

To achieve the level of recognition in the watch industry that Breitling and Omega have achieved requires more than just a few stylish models. It requires inventiveness and innovation. A subject both watchmakers are very familiar with:

Breitling

The chronograph as we know it today might not exist if it weren't for Breitling. The company made a significant contribution to the further development and optimization of watches for precise timekeeping. For many watch connoisseurs, Breitling is therefore the undisputed leader in chronographs. In the field of non-mechanical movements, Breitling's SuperQuartz technology has enabled it to produce quartz calibers with battery life of up to 10 years, which can excellently implement complex functions such as flyback mechanisms, dual time zones, and perpetual calendars.

omega

Omega has also demonstrated a wealth of innovative spirit throughout its history, for example, with the serial adaptation of movements with Co-Axial escapements, which made this advantageous form of escapement more widely known and accessible to the average consumer for the first time. The company also developed a special certification process for chronometers, the so-called Master Chronometer Certification (METAS for short). The process is based on eight demanding tests, for example, for durability and water resistance, which separate the wheat from the chaff in a ten-day test series.

Design and aesthetics

While the movements and functions always play a central role, the aesthetics of a watch worthy of the "luxury" label are also important. A good reason to take a closer look at the designs before deciding on a Breitling or Omega model:

Breitling

Solid, functional, and striking: These are three words that sum up the design influence of Breitling watches. When you look at the great classics, like the Breitling Superocean or the Navitimer, the expansive cases and their seemingly sporty aesthetics are immediately striking. A closer look, however, reveals a pleasing variety. With differently designed bezels, different colored dials, and straps made of different materials, these sought-after models adapt to different tastes and demands, and can even demonstrate a refined, absolutely elegant side.

omega

The common theme running through the Omega collections in terms of style is a distinctly classic-modern character. Omega combines classic, time-tested approaches with innovative, contemporary elements—for example, in the Omega Seamaster and Speedmaster—to create timeless watches that are well-received around the world. Even more than Breitling, Omega focuses on the diverse design of the bezel, dial, and bracelet, with different materials, colors, textures, and finishes adding the finishing touch to each design.

Functions and features

Every experienced watch fan knows: Ultimately, what matters most in a watch is quality, reliability, and practical functions. A comparison of "Breitling vs. Omega" must therefore naturally also take into account the features offered by these luxury timepieces.

Breitling

When it comes to functionality, Breitling's Superocean series is particularly interesting. This diver's watch offers the wearer optimal readability thanks to luminous indices and a high-contrast design. It meets robustness requirements thanks to a scratch-resistant ceramic inlay bezel and special alloys for corrosion protection. The standard version is water-resistant to 300 meters. The Breitling Navitimer is no less sophisticated. Depending on the reference, the watch features a GMT function, measures 1/4 second, 30 minutes, and 12 hours with the utmost precision, and has an additional 24-hour subdial.

omega

The Seamaster impressively demonstrates that Omega is in no way inferior to Breitling when it comes to functional diving watches. These sporty references, some of which are water-resistant to depths of up to 6,000 meters, are mostly equipped with Co-Axial movements and, in some versions, feature a discreet date display. The Omega Speedmaster is just as feature-packed, featuring a tachymeter scale on the bezel, three totalizers, a small seconds hand, and optimal protection against magnetic fields.

For those who don't need extreme water resistance or comprehensive timekeeping functions in their everyday lives, Omega's De Ville line offers wristwatches that are both functional and incredibly aesthetic. Buyers can decide which of the available complications they need in their everyday life. Models with a date, small seconds, and tourbillon are available.

Quality and workmanship

As befits luxury watch brands, Omega and Breitling place great emphasis on the finest materials and first-class craftsmanship. There are hardly any differences in this regard. Both watch manufacturers use high-quality materials, subject their products to strict quality controls, and produce watches that excel in terms of durability and ease of maintenance.

Price and value

Breitling and Omega watches both have their own price tag, which is in the upper segment. While Breitling models can sometimes be found somewhat cheaper on the secondary market, the coveted models from both brands are essentially in the same price range. But what about the long-term value of these timepieces? Both Omega watches and Breitling references are known for their stable value. Similar to classic Rolex models, popular, well-preserved versions of Omega and Breitling models—such as the Superocean, Speedmaster, Navitimer, and De Ville—have held their own on the market and consistently generate satisfactory returns for investors.

Decision-making

When you have to make a choice and decide whether a Breitling or Omega watch should enrich your personal collection, you should keep these factors in mind:

  • Watch type: What type of watch - e.g. diver's watch, pilot's watch or dress watch - is desired?

  • Design preferences: Which design features (e.g. sporty, elegant or extravagant) suit your personal taste?

  • Purpose: On what occasions should the watch be worn?

  • Movements: Do you prefer an (automatic) mechanical movement or a quartz caliber?

  • Functions: Which functions should the timepiece definitely have?

Depending on your individual answers to these questions, you may be more likely to consider a Breitling or Omega model. If you're specifically looking for a chronograph, for example, Breitling is definitely the obvious choice. If, on the other hand, you're looking for an elegant watch that's functional but not too sporty, Omega's De Ville and Constellation models might be worth a closer look.

When purchasing a luxury watch - whether from Breitling, Omega, Vacheron Constantin, Cartier or Rolex - these points should always be considered:

  • Exact reference and condition of the watch

  • Completeness of papers and certificates

  • Genuineness and authenticity

  • Warranty and right of return

  • Reputable provider

Conclusion

If you browse through the product selection of both brands, let your gaze wander from the Breitling Superocean to the Omega Seamaster and from the Navitimer to the Speedmaster, and make comparisons, you will most likely come to the following conclusion: Both watch manufacturers operate at an impressively high level, offering watches of the highest quality and impressing with uniquely high-quality craftsmanship. Our comparison therefore does not end with a clear winner, but rather with a clear tie and with the conclusion that ultimately, every watch lover must decide for themselves whether Breitling or Omega offers the better watches in their opinion.

Über den Autor

Authors | Achim Wendrascheck

Authors | Achim Wendrascheck

Liam developed his passion for watches through his interest in science and space travel. As a child, he read all about the Apollo missions and was fascinated by the fact that an Omega Speedmaster survived the rigors of space.

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