Rolex Land-Dweller: Models, Features, Price and History of Rolex Watches

Image source: https://www.rolex.com/de/watches/new-watches

At the Watches and Wonders Geneva watch fair, Rolex thrilled the watch world with the introduction of a brand-new model family, the Land-Dweller. With this, Rolex opens a new chapter in its long tradition of in-house innovation. In this article, we reveal what distinguishes the Oyster Perpetual Land-Dweller, which will be introduced in 2025, which models are available to discover, and where the watches fall in price range.

The most important things in brief

Below, among other things, the following information about the new Rolex Land-Dweller is explained in more detail:

• Design and models: The Land-Dweller collection currently includes ten models (36 or 40 millimeters in diameter) made of platinum, white gold, Oystersteel, and Everose gold, some in combination with baguette-cut diamonds. Key design elements include the Flat Jubilee bracelets that flow seamlessly around the case and the laser-cut honeycomb pattern on the dials.

• Movement and functions: The Land-Dweller watches feature a date display and are equipped with the Caliber 7135 movement. The automatic movement features several innovative components—most notably the ceramic balance staff and the Dynapulse escapement—and can be admired through the sapphire crystal case back.

• Prices: According to the list, the cheapest Land-Dweller costs €14,300, while the most expensive model costs €117,100.

Land-Dweller: The perfect interplay of elegance and technology, lightness and robustness

The Land-Dweller is certainly one of the most exciting new releases of 2025 and, just as the collection's slogan promises, opens up new horizons. Underpinned by the premise of "mechanical revolution, aesthetic evolution," the brand-new watches boast impressive features, especially on a technical level, which we will, of course, take a closer look at later in this article.

With pianist Yuja Wang and tennis pro Roger Federer, the Land-Dweller is represented by two well-known faces whose diverse interests and forward-looking visions reflect the spirit of the Rolex watch.

This luxurious accessory, with which the brand claims to usher in a new era and reinvent the present, naturally also possesses enormous expressive power in its own right. This is primarily due to the robust yet elegant design of the Rolex wristwatch with integrated bracelet, which exudes a refreshing lightness.

Materials: Platinum, Everose gold, stainless steel (Oystersteel) and white gold in pure brilliance

As is typical of Rolex, the manufacturer relies on the finest materials and craftsmanship in the production of its Land-Dweller watches. Stainless steel (Oystersteel) and white gold, as well as platinum and Everose gold, are used, with both the case and bracelet crafted from the same precious metal.

Some of the watches are set with diamonds that elegantly frame the dial and, thanks to their baguette cut, function as elegant indices. Other Land-Dweller models feature a luminous coating on the hands and indices, which Rolex implements using its proprietary Chromalight material.

Land-Dweller Design: An aesthetic milestone in the brand's history

If Rolex's goal with the Land-Dweller was to create a watch with bold innovation and a unique design, the manufacturer has certainly achieved that. But to what extent does the Oyster Perpetual Land-Dweller represent a significant aesthetic innovation?

The secret lies in the combination of several carefully coordinated elements—some inspired by the familiar, some completely new. This results in an equally inspired and inspiring aesthetic that the watch possesses, from the case to the dial and hands to the strap.

The circular Oyster case, optionally framed by diamonds or a fluted bezel, is one of the components of the Land-Dweller, a timeless Rolex classic. At its center, it encloses a strikingly modern dial, whose design is not lacking in freshness, zeitgeist, or extravagance. An attractive honeycomb pattern is engraved into the high-quality dial using femtosecond laser technology, leaving no room for doubt as to the manufacturer's skill in precise craftsmanship.

The Rolex Land-Dweller bracelet is a reinterpretation of the coveted Jubilee bracelet, which has been a staple of the Rolex range since its heyday in the 1970s. The classic bracelet has been further developed for the Land-Dweller. The result: the Flat Jubilee bracelet. Significantly flatter than its famous predecessor, this elegant bracelet is composed entirely of flat links, some of which are beveled to create a dazzling play of light.

The Flat Jubilee bracelet also features satin and polished finishes, lending it additional vibrancy. Another notable feature is the way the bracelet blends seamlessly, almost flowingly, into the Oyster case. The integrated bracelet harmoniously extends the visually slender case and contributes significantly to the watch's light, carefree appearance.

For anyone who would like to get a better idea of ​​the new Rolex Land-Dweller models, we have provided a short, concise introduction in video form:

Insert video here https://www.youtube.com/watch?v=E2FGqT8CydM

Land-Dweller models at a glance

To launch the new product family, Rolex is presenting the Land-Dweller in a total of ten versions. The watches differ in the materials used, finishes, diameter (36 mm or 40 mm), and dial color, but all offer the same functionality. If you're interested in purchasing a Rolex Land-Dweller, the following versions are currently available:

• Reference 127334: Rolex Land-Dweller 40 with white dial, combination of stainless steel (Oyster Steel) and white gold, fluted bezel

• Reference 127336: Rolex Land-Dweller 40 in platinum, ice blue dial, fluted bezel

• Reference 127335: Rolex Land-Dweller 40 in Everose gold, deep white dial, diamond-set bezel and indices

• Reference 127386TBR: Rolex Land-Dweller 40 in platinum, ice-blue dial, bezel and indices set with diamonds

• Reference 127385TBR: Rolex Land-Dweller 40 in Everose gold, deep white dial, diamond-set bezel and indices

• Reference 127235: Rolex Land-Dweller 36 with deep white dial, flat Jubilee bracelet and Everose gold case, fluted bezel

• Reference 127285TBR: Rolex Land-Dweller 36 in Everose gold, deep white dial, diamond-set indices and bezel

• Reference 127234: Rolex Land-Dweller 36 in stainless steel (Oyster Steel) and white gold, deep white dial, fluted bezel

• Reference 127286TBR: Rolex Land-Dweller 36 with ice blue dial, platinum bracelet and case, baguette-cut diamonds

• Reference 127236: Rolex Land-Dweller 36 in platinum, ice blue dial, fluted bezel

Yellow gold enthusiasts haven't yet found their money's worth in the Land-Dweller collection, as a yellow gold version, a "Rolesor Yellow" combination of stainless steel and yellow gold, or similar designs are currently unavailable. Nevertheless, the product range offers a nice variety that should appeal to the tastes of many watch enthusiasts.

Technical details: The caliber 7135 movement and its functions

The Caliber 7135 movement, which powers the Land-Dweller with Date, is the result of seven years of development and is described by Rolex itself as "the first realization of a new dynamic." This is a self-winding movement that paves the way for significant technical innovations. Several parts of the movement pursue an innovative approach, as evidenced by the fact that Rolex has filed a whopping 16 patents for the Caliber 7135.

The manufacturer clearly also thought that such a high-quality movement shouldn't be hidden. Accordingly, the Rolex model comes with a stylish sapphire crystal case back, allowing the owner to observe the perfect interplay of the movement's components. These two components are largely responsible for the fact that this precise movement can be confidently described as a "caliber at the forefront of groundbreaking innovation":

Dynapulse Escapement: How Rolex wants to shape the world of the future

The Caliber 7135 movement, entirely developed and manufactured by Rolex, features a new escapement system called the Dynapulse escapement. This complex silicon regulating element enables a rolling transmission of energy to the oscillator, revolutionizing the traditional Swiss lever escapement system.

The great advantage of the Dynapulse escapement is clearly its far superior energy efficiency. Furthermore, the sequentially distributed escapement is resistant to magnetic fields and, conveniently, has a very low weight. These valuable qualities quite rightly lead experts and watch connoisseurs to recognize the Rolex Land-Dweller as a true milestone in the history of watchmaking.

Ceramic oscillator: New alloy optimizes the balance staff

To ensure the oscillator's resistance to strong magnetic fields is as robust as the escapement, Rolex opted for a special high-tech ceramic material. The state-of-the-art balance staff for the self-winding movement is meticulously crafted using lasers and is optimally protected against shocks thanks to the Paraflex anti-shock system.

Land-Dweller technology highlights: Innovation at the highest level

The Rolex Land-Dweller not only impresses with its design, but also with its technical sophistication, which was impressively showcased at the Watches and Wonders trade fair. Particularly striking is the use of high-tech materials such as ceramic and silicon, which ensure durability and precision. The durable sapphire crystal reliably protects the delicate honeycomb pattern on the dial.

Inside the watch, a state-of-the-art Syloxi silicon hairspring ensures outstanding accuracy and supports the long power reserve of approximately 70 hours. The smoothly gliding second hand and the shock-resistant bearings provided by the patented Paraflex anti-shock system make the watch particularly durable for everyday use.

Technically, the Land-Dweller is reminiscent of the legendary Oysterquartz and the classic Datejust in some aspects, but breaks new ground with innovations such as the Syloxi system, the precisely coordinated honeycomb pattern, and the sophisticated combination of ceramic and sapphire crystal. Rolex demonstrates once again that modern watchmaking must be a blend of tradition and progress.

Land-Dweller 36 vs. Land-Dweller 40: Which model is suitable for whom?

Rolex Land-Dweller 40 or 36 - which model is the better choice? The answer: It depends, and specifically, on what the wearer values ​​in a wristwatch. With a diameter of 36 millimeters, the smaller Land-Dweller is extremely handy, visually very sleek, and won't overwhelm even delicate women's wrists. The same watch with a 40-millimeter diameter makes a significantly more substantial impression, perhaps more eye-catching and fitting larger wrists in a harmonious proportion.

Since the functions, movement, materials, and design of luxury watches remain the same regardless of case diameter, the choice of size can be entirely up to personal preference. Watch lovers who prioritize refinement and a particularly lightweight feel should opt for the 36-millimeter model, while fans of larger watches should definitely choose the Land-Dweller 40.

Prices: How much does the Oyster Perpetual Land-Dweller watch cost?

A look at the prices of the new additions to the Land-Dweller collection reveals a fairly wide price range. For example, the Land-Dweller 40 "Rolesor White" model (a combination of Oystersteel and white gold) is priced at €15,200, while the Land-Dweller 40 in platinum without diamonds is listed at €63,700 at Rolex.

The most expensive piece in the new Rolex collection is the reference 127386TBR, a platinum Land-Dweller 40 with baguette-cut diamonds and an ice-blue dial. This high-priced luxury watch can be purchased for just over €117,000. The most affordable version of the watch with an integrated bracelet, however, is the 36-millimeter version in Oystersteel and white gold, which is available for the comparatively low price of €14,300.

Looking ahead: value development and availability of the Rolex Land-Dweller

When Rolex releases a new model, the brand can usually be sure of strong demand. The Land-Dweller is likely to be no exception. Even shortly after the model family's introduction, the Land-Dweller is enjoying exceptional popularity and is attracting the interest of die-hard Rolex fans and collectors worldwide. A good start for this new chapter in the Rolex success story.

Of course, it's impossible to say with any certainty how the popularity, value, and availability of Rolex Land-Dweller models will develop in the future. However, if demand remains strong, it's safe to assume that prices for these luxury watches on the secondary market could soon be significantly higher than the list price. The innovative Caliber 7135 movement, in particular, increases the appeal for many watch connoisseurs to acquire such a technically sophisticated piece of jewelry.

In addition, the Land-Dweller appeals to many people's tastes thanks to its practical yet elegant design, making it wonderfully wearable both for everyday wear and special occasions. All these factors predict enormous demand for the Rolex Land-Dweller collection, which is likely to continue even after the initial hype.

Conclusion

With the Land-Dweller watch collection, Rolex is opening up new horizons and proving once again that the Swiss manufacturer knows exactly what it takes to create successful luxury timepieces. Inventing a watch that will significantly shape the future of the watch world requires the courage to innovate, a sense of style, superior quality, and technically flawless execution. The Land-Dweller undoubtedly delivers all of this.

Comparing the Land-Dweller with the legendary Oysterquartz, it becomes clear that modern elements such as ceramic and an optimized hairspring ensure outstanding accuracy, while the elegant seconds hand and the impressive power reserve of around 70 hours delight watch fans at trade fairs such as Watches and Wonders worldwide.