Longines

With approximately 1.5 million watches, the Swiss company is one of the largest and most successful watch manufacturers. Likewise, with estimated sales of CHF 1.5 billion, Longines is one of the five highest-selling watch manufacturers in Switzerland.

In the 1920s and 1930s, the company played a significant role in aviation, as many pilots relied entirely on Longines timepieces for navigation during their record-breaking flights. These timepieces were in high demand both as wristwatches and as cockpit clocks.

Every German football fan knows it: the large clock with the Longines logo in Bern's Wankdorf Stadium, which marked Germany's victory over Hungary in the 1954 World Cup final. Even today, despite the demolition of the old stadium, it still stands in the same spot in the newly built Stade de Suisse.

In 1989, the owner of the Longines brand registered the winged hourglass logo with the Swiss Patent Office as its corporate symbol. Today, it is one of the oldest registered trademarks in the world, still in use in its original form. The winged hourglass is intended to symbolize the measurement of time, which flies by. The symbol serves as a certificate of authenticity. Even back then, Longines watches were highly valued, which is why counterfeits were constantly being distributed. To protect against such counterfeits, the brand's owner, Ernest Francillon, had the winged hourglass engraved on his watches.

Longines enthusiasts worldwide particularly value the excellent value for money. The watches of this world-renowned brand are robust, high-quality, and suitable for virtually every situation. Longines' broad product range includes both men's and women's watches. All of the wristwatches are characterized by traditional and elegant designs. The company has five main collections. The watch family is divided into the Classic, Elegance, Heritage, Spirit, and Sport model series.

The stylish Classic series will appeal especially to those who see elegance as a confident statement. Slim cases and classic designs lend the watches in the Classic series a completely timeless charisma.

The wristwatches from the Longines Elegance collection live up to their name. These elegant timepieces are perfect for special occasions and that certain something in the business world.

In the Longines Heritage series, the company brings together high-class luxury watches with a historical connection. The product range is broad and extends from pilot's watches, diving watches, and chronographs to dress watches. The entire design is based on models from Longines' historical development.

With this collection, the company honors aviation pioneers with the winged hourglass. All watches in the Spirit series feature all the features that have always been essential in aviation.

Watches from the Sport series combine exceptional design with elegance and top performance like no other creation from the long-established Longines brand. These sports watches are functional, precise, and will leave a lasting impression, even at dinner with friends.

The company has appointed numerous prominent brand ambassadors. They all represent sportiness, elegance, and unstoppable performance – just like the watch brand itself. Among the most well-known Longines ambassadors is the world-renowned tennis player Stefanie Graf. The company is also extremely popular in the film industry. For example, actress Kate Winselt often appears in several films wearing stylish Longines watches. Many of the brand ambassadors are successful athletes. These include celebrities such as Swiss gymnast Giulia Steingruber, ski expert Mikaela Shiffrin, and equestrian Jane Richard. They all have something in common: they skillfully embody the sportiness and elegance of the Longines brand.