Rolex
Cosmograph Daytona
Hardly any other watch represents speed, is the ultimate benchmark for racing enthusiasts, and is the icon among chronographs. It needs no introduction – we're talking about the Rolex Perpetual Cosmograph Daytona, which celebrated its 50th anniversary in 2013.
Datejust 36
She seems ageless, always with a fresh, promising smile on her enchanting bezel. For 100 years, this noble beauty from Geneva/Biel in Switzerland has made the hearts of all those who consider style to be a principle in life beat faster.
GMT Master II
Despite all the admiration for its elegant look, the GMT-Master II cannot hide the fact that it remains a functional watch that is not afraid of everyday use. Of course, its wearer does not necessarily have to be a pilot of a commercial or private aircraft, but a little desire for high-altitude flights can't hurt.
Submariner
At the Basel Watch Fair in 1954, the sensation was complete: all the attention was drawn to a wristwatch with a black dial and luminous numerals, hands, second counters, a non-slip rotating bezel, scratch-resistant sapphire crystal and a double-secured Twinlock crown: The Rolex Submariner - "The Diver's friend."
Rolex: The queen of watch brands
Whether you're a watch connoisseur, a curious newbie, or a complete novice, the Rolex brand is a household name for everyone. Given the enormous popularity the Swiss manufacturer has enjoyed for decades, you'd probably have to struggle to find someone who hasn't heard of Rolex.
The renowned manufacturer's great reputation is no coincidence: the company's history is peppered with small moments and big ideas that, in retrospect, have paved the way for the queen of watch brands to reach the top of the watch industry.
The beginning of an incomparable story
In 1905, when no one could have known that luxury wristwatches would one day be considered common, sought-after accessories and investment objects, a visionary decided to take a risk. We are, of course, talking about Hans Wilsdorf, the man without whom Rolex would never have existed. He founded what was initially a small watch sales business in London and began producing solid mechanical stainless steel models for the wrist. At a time when pocket watches were fashionable and wristwatches were anything but common, this was an undertaking that required vision and a spirit of innovation - two qualities that are still associated with Rolex today.
Almost two decades after its founding, the company moved from London to Geneva, where the Rolex headquarters are still located today. In the meantime, it became increasingly clear that Hans Wilsdorf had "backed the right horse". The wristwatch developed from a slow-selling item that was viewed with skepticism by the general public and perceived as unmanly, into a sought-after accessory for women and men of the world. The courage to take risks that Hans Wilsdorf had clearly demonstrated paid off and the breathtaking rise of the Rolex brand gained momentum.
Rolex watches in the spotlight: milestones and memorable events
The path that led the Rolex company from a small business to a global corporation was lined with all sorts of truly memorable events and milestones that shaped the brand. Let's take a short journey and visit the most important places in its history. First stop: Geneva in 1926. Wilsdorf succeeded in eliminating one of the major shortcomings of the increasingly popular wristwatches, making them more durable and suitable for everyday use. With the Oyster, he launched the first water- and dust-resistant watch, whose robustness was put to a very special test in 1927. The swimmer Mercedes Gleitze set out into the waters of the English Channel wearing the Oyster on her body to swim across it. Gleitze had to surrender, but the Rolex Oyster triumphed and functioned perfectly despite the intensive, approximately ten-hour wave bath.
Following the trail of the successful watch brand, we next head to 1931, when Rolex introduced yet another innovation: the first self-winding perpetual rotor. While this development was primarily astonishing on a purely technical level, Rolex made headlines in 1933 and 1935 for events that astonished even the layman. First, the Rolex Oyster participated in a flight over Mount Everest; two years later, it joined racing driver Sir Malcolm Campbell in setting a new speed record.
Let's jump forward a bit and continue our journey in 1953, at lofty heights. Sir Edmund Hillary and Tensing Norgay climbed to the summit of Mount Everest, wearing Oyster Perpetual watches. That same year, with the 100-meter-waterproof Submariner, Rolex proved that its watches were reliable companions not "only" on expeditions to the high seas, but also on dives far below the ocean's surface. However, we don't have to move too far back in time to see that Rolex was quickly outdoing itself in terms of water resistance. In 1960, a Rolex Deep Sea Special, attached to the exterior of the Trieste, dived over 10,000 meters into the Mariana Trench, only to resurface completely intact.
The final leg of our journey through time, which naturally only covers a few of the countless significant events in Rolex's history, demonstrates that one doesn't necessarily have to look back to the last century to find vivid examples of the Swiss watchmaker's pioneering spirit. In 2013, Rolex presented the two-tone Cerachrom ceramic bezel, once again captivating the watch world with an impressive innovation.
| Model | Price (approx.) | Performance 2021 to 2024 |
|---|---|---|
| Day date 40 | 149,900 € | + 14% |
| Cosmograph Daytona | 115,900 € | + 5% |
| Day date 40 | 83,900 € | + 7% |
| sky dweller | 62,990 € | + 19% |
| yachtmaster | 54,990 € | + 16% |
| GMT Master II | 51,990 € | + 9% |
The Rolex wristwatch as a status symbol, collector's item and investment
What began as a small business in London over a hundred years ago has evolved over the years and decades to become the queen of watch brands. Anyone who talks about luxury watches today always mentions the name Rolex, and there's hardly a watch lover who doesn't dream of owning one or two exquisite Swiss pieces. Every Rolex wristwatch is the product of an unparalleled success story and represents ambition, success, and prestige. Accordingly, Rolex watches are considered powerful status symbols, accessories that leave no doubt about their wearer's good taste, a stable investment option, and a must-have that enriches any collection.
Popular Rolex collections in brief
Anyone who has ever purchased a Rolex watch knows that choosing can be difficult. The watch manufacturer's product range spans numerous collections. Each expresses its own unique character without deviating from the core values of Rolex watches: quality, reliability, and aesthetics. Thanks to their diversity, the watches, whose roots go back to the original Oyster and whose function is based on the once innovative Perpetual winding mechanism, serve a variety of ideals while remaining clearly recognizable as Rolex – and not just by the crown.
Airking: The Rolex Pilot's Model
Made to stand out: The Rolex Airking may seem inconspicuous at first, but only if you give it a cursory glance. If you take a closer look at the stainless steel model, you will quickly discover details that give the pilot's watch that special something. For example, there are the enlarged digits 3, 6 and 9, the "Rolex green" second hand and the jet black dial on which the white minute scale stands out in contrast. Like some Rolex models, the Airking is coated in places with so-called Chromalight luminous material, so that the hands and digits can be seen in razor-sharp detail even in the dark. The mechanical movement Caliber 3230 that keeps the Airking running is an in-house movement of the brand, which is also impressive due to its insensitivity to shocks and its 70-hour power reserve.
In short: The Airking series offers high-performance watches that are made for the requirements of aviation, but of course they don't just cut a fine figure in the cockpit of an aircraft.
Cosmograph Daytona: Top speed meets highest precision
Available since 1963: The Cosmograph Daytona has been continuously optimized, trimmed for performance and refined down to the smallest detail. The watch's distinguishing feature is five circles that run like a common thread through its visual appearance. The bezel, minute track and the three totalizers form a symmetrical quintet, which immediately places the Cosmograph Daytona models in the sports category. In concrete terms, the watches are at home on the racetrack: whenever new top speeds are reached, the Cosmograph Daytona is in its element. The sportiness goes hand in hand with an unmistakable elegance, especially in the diamond-set models, such as the white gold Ref. 116519LN or the yellow gold and stainless steel version (Ref. 116503). The visual ratio of sportiness to elegance varies from reference to reference. If you think of the "Paul Newman" Daytona with a white dial and black totalizers, for example, the sporting influence is clearly predominant. The precision of this legendary Rolex watch, which is essential for use in racing, is evident. In the end, almost everyone should be able to find a Rolex Daytona that suits their individual taste.
Datejust: The noble classic for women and men
The Datejust collection includes stylish watches for men and women that can be worn both everyday and on special occasions. Equipped with a date display at the 3 o'clock position, the Datejust offers plenty of functionality. Externally, it nevertheless maintains a refined understated appearance and—apart from deliberately placed diamonds in certain models—is understated. This, of course, further enhances the dials, which are available in appealing colors. When you look at the mother-of-pearl dials in bicolor models made of yellow gold and stainless steel, or a white gold Datejust men's watch with a black dial, you can't help but conclude that you're dealing with true classics that will likely never go out of style. Of course, it's worth discussing not only the design but also the Datejust's "inner values": The caliber 3235 boasts a 70-hour power reserve and ensures that these Datejust watches, water-resistant to 100 meters, leave little to be desired. At HORANDO you can currently find Datejust 31 , Datejust 36 and Datejust 41 models.
Day-Date: As valuable as time itself
Whether it's the Day-Date 40 in yellow gold with a deep green dial (Ref. 128238), the blue-heavy, unusual Tridor version (Ref. 18239) or the elegant rose gold combined with silver-gray elements (Ref. 128345RBR): every version of the Rolex Day-Date is an exquisite composition of finely coordinated color components that are brought together by a bezel that is either fluted or diamond-set. The watch, which the manufacturer describes as "international, universal and personal", has a date and a display window that shows the full day of the week. The latter is a rarity that makes the Rolex Day-Date with its striking Roman numerals an eye-catcher. If you take a closer look at the day of the week display and the options it offers, you can see what Rolex means by the term "international". The day of the week lettering can be displayed in several languages or alphabets from different cultures around the world, for example in German, Japanese, Hebrew or Cyrillic. This is just one of many details that make the Rolex Day-Date models, known as "presidential watches", so interesting.
Deepsea: Up to any stress test
More water resistance is not possible: The Rolex Deepsea Challenge, which was launched in 2022, can withstand depths of up to 11,000 meters and is therefore much more waterproof than it would have to be for most wearers from a purely practical point of view. After all, not every watch fan who chooses this luxury watch regularly goes diving into the depths of the sea. Nevertheless, just knowing that the watch is so robust has its appeal. This is no less true for the "little sister" of the Deepsea Challenge, which is simply called the Rolex Deepsea, has been available since 2008 and can at least take part in underwater missions up to 3,900 meters deep. Both models are certainly not for the "average consumer", but they arouse the interest of collectors who are specifically looking for an exceptional Rolex that not everyone has.
Explorer I & II: Off to Adventure
As descendants of the watch that conquered Mount Everest with Sir Edmund Hillary, the Rolex Explorer I and II models rightly have the reputation of being watches for real adventurers and daring explorers. Despite having the same name, Explorer I and II differ from each other in a few ways. For example, the Rolex Explorer I, released in 1953, has just three hands, while the Explorer II, introduced in 1971, has a 24-hour hand. This hand makes it possible to distinguish between day and night even in places where no sunlight penetrates. The one and two hour models do not have a date or other additional complications, but shine with excellent readability, which is guaranteed even under the most adverse conditions. In order to properly admire the elegant design of the watches, which are sometimes made of stainless steel and in a yellow gold and stainless steel combination, it is still advisable to look at the watch in daylight every now and then.
GMT-Master II: “Pepsi”, “Batman”, “Smurf” and Co.
The GMT-Master II models, which follow in the footsteps of the earlier GMT-Master reference 1675, are known for their friendly nicknames such as " Pepsi ", " Batman " or "Sprite". The catchy nicknames come from the colors of the models' ceramic bezels. The scratch-resistant two-tone Cerachrom bezels in blue and red ("Pepsi"), bright blue (" Smurf "), green-black ("Sprite"), black-blue ("Batman") and similarly extravagant colors act as effective eye-catchers and give the watches a certain recognition value. Despite the striking color of the bezel, the black dial of the GMT-Master II does not get lost. On the contrary: the ceramic bezel, dial, hands and indices form a particularly harmonious whole in this model and are extremely pleasing to the eye. On a functional level, the Rolex GMT-Master II watches offer a jumping date display, a second time zone and a stop-second function. These complications are made possible by the 3285 caliber manufacture movement.
Milgauss: A Science in Itself
The Milgauss is one of the luxury watch brands that you don't necessarily immediately think of when you hear the name Rolex. Typically, the big sellers spring to mind, like the Rolex Daytona, the Rolex GMT-Master II, the Rolex Submariner, or the Datejust. However, the Milgauss becomes a topic of conversation when it comes to Rolex watches with exceptional features. The watch, originally aimed at scientists, engineers, and researchers, is far more resistant to magnetic fields than average. Specifically, this means its accuracy remains completely unaffected by magnetic fields of up to 1,000 gauss. Fittingly, the second hand on this model is shaped like a lightning bolt and is bright orange, making it doubly eye-catching.
Oyster Perpetual: The Legacy of the Rolex Brand
If one had to name a Rolex watch that particularly represents the brand, the Rolex Oyster Perpetual would definitely be a natural choice. Its name combines the Oyster case, with which Rolex once succeeded in creating the first water- and dust-resistant wristwatch, with the Perpetual rotor, which is also firmly interwoven with Rolex history. Even though the Rolex Oyster Perpetual is continually updated with slightly modified designs and fresh dial colors to reflect the "spirit of the times," it remains the quintessential Rolex classic. Whether you prefer the tried-and-tested Oyster Perpetual Vintage models in stainless steel with a solid-color dial or are tempted to purchase a more extravagant model—for example, with a champagne-colored, diamond-studded dial (Ref. 126233) or with the colorful "Celebration" pattern (Ref. 126000)—is ultimately a matter of personal taste. One thing is for sure: the Rolex Oyster Perpetual is an exquisite men's and women's watch that demonstrates a sense of style and an eye for classic beauty.
At HORANDO you can currently find the Oyster Perpetual 34, Oyster Perpetual 36 and Oyster Perpetual 39 .
Sea-Dweller: diving watch with helium valve
The Rolex Sea Dweller is the third in the group of diving watches to join the Deepsea and Deepsea Challenge. With a diameter of 43 millimeters, the Sea-Dweller is comparatively large without appearing bulky or unwieldy. The stainless steel Rolex watch comes standard with an Oyster bracelet and a dial in plain black, framed by a black Cerachrom bezel with 60-minute graduations. The combination of black, stainless steel, luminous indices and platinum-plated numerals gives the model a timelessly chic look. Underneath the beautiful surface is a caliber 3235 manufacture movement that does its job perfectly even at depths of over 1,200 meters. Another plus point of the Sea-Dweller watches: They are equipped with a helium valve, which means that professional divers can wear them even when their work takes them into decompression chambers.
Sky-Dweller: Sophisticated complications for globetrotters
If you don't dive but regularly fly around the world, you should opt for the Rolex Sky Dweller instead of the Sea-Dweller. This watch has so much innovative technology that its makers registered 14 patents. With an annual calendar, second time zone and date, the Sky-Dweller has all kinds of useful complications for globetrotters and frequent flyers on board. In addition, the Rolex watch, which is worn on a metal or rubber strap depending on the model, is protected against electromagnetic influences and impresses with the way its functions are displayed and handled. Thanks to its well thought-out structure, the Sky-Dweller is amazingly easy to use despite its wide range of functions. So you don't necessarily need specialist knowledge to get to grips with the sophisticated Rolex pilot's watch. Of course, the design is extremely successful, and not just in terms of the user-friendliness of the Rolex watches. The luxury watches also have an interesting look and look like the highest level of craftsmanship throughout.
Submariner: The epitome of a Rolex diving watch
If you want to immerse yourself in the fascination of diving watches, a Rolex Submariner is the best choice. Logical, after all, the Submariner is the "original diving watch" from Rolex. It was born long before the Deepsea models, attracted countless imitators and influenced entire generations of diving watches from other watch manufacturers. Its water resistance up to 300 meters seems low compared to the Deepsea Challenge and similar giants of the deep sea, but is more than sufficient for the intended use of most watch lovers. A Rolex Submariner model can be recognized by the fluted rotating Cerachrom bezel, the geometrically shaped indices and the straight "Submariner" lettering, which blends inconspicuously into the dial. Overall, the Rolex Submariner represents a virtually symbiotic interaction of innovation and tradition. While the design is strongly reminiscent of the traditional Rolex Submariner of the 1950s, modern elements, such as the Chromalight luminous coatings, make the diver's models casually modern and suitable for everyday use.
Yacht-Master: The Rolex Regatta Chronograph
Fancy a bit of nautical flair? The Rolex Yacht-Master and Yacht-Master II models originate from sailing, a sport with which the Rolex brand has been closely associated since the middle of the last century. Designed to help sailors win races, the Yacht-Master and Yacht-Master II feature a flexibly adjustable countdown with mechanical memory and a bidirectionally rotatable bezel with 60-minute graduations. These functions enable a well-timed start to a regatta and the quick reading of precise sailing times. The Yacht-Master wristwatch, traditionally made of stainless steel, underwent extensive development in 2023. The result is a model made of the brand-new material RLX titanium. This is an extremely dense titanium alloy with a pleasingly low weight.
Good reasons: Buy original Rolex watches at Horando
Rolex Oyster Perpetual, Yacht-Master, Sky-Dweller, Day-Date, or Datejust: Ultimately, every Rolex watch is truly special in its own way. All "crowned models" are authentic gems that reflect the highest art of watchmaking. We therefore fully understand any watch lover who can't get enough of Rolex watches. That's why we've made it our mission to help our customers find their dream watches—including Rolex watches.
These good reasons make HORANDO the top destination for purchasing Rolex watches: With us, you'll not only find a carefully curated selection of the most coveted models, but also a service that caters to your individual needs. Authenticity, transparency, and a passion for luxury watches are our top priorities – so that every Rolex offers exactly the experience it deserves.
Good reasons to buy original Rolex watches at Horando
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Rolex: wristwatches that crown quality and luxury
As one of the world's most successful watch brands, Rolex is a company that combines a spirit of innovation, inventiveness, and the finest craftsmanship, setting standards that influence the entire industry. An original "watch with a crown" is a masterpiece of haute horlogerie and, for many collectors and investors, the epitome of pure value. The prices commanded for a Rolex classic, coveted vintage models, or new releases may be hefty, but they also reflect the value conferred on a watch by the Rolex name alone. One thing is undisputed: From the Rolex Daytona to the Day-Date, Oyster Perpetual, and Lady-Datejust, Rolex timepieces embody luxury and quality.
Other Rolex categories at HORANDO:
Date , Starbucks , Wimbledon , Rootbeer , Batgirl , Women , Tiffany , Bicolor , Diamond , Stainless Steel , Gold , Platinum , Second Hand , Yacht-Master 35 , Oyster , Daytona 40 , Cellini , GMT Master Pepsi , Kermit , Smurf , Chronograph , Oyster Perpetual 34 , 1908 , Sea Dweller 4000 , Sea Dweller Deepsea , Submariner No Date , Submariner Date , Yacht Master 37 , Yacht Master 40 , Yacht Master 42 , Arabic Dial , Submariner Gold , Chocolate
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