Looking for a particular watch? We'll find it.

Finding the right luxury watch at Horando – New and pre-owned models from the top brands

New watches – an investment in the future

With new watches from the luxury segment you are perfectly in tune with the times! These high-quality timepieces in new or as-new condition cut an excellent figure as a gift and are a wonderful choice if you would like to delight someone dear to you – or yourself. A wide variety of luxury watches awaits you, among them numerous models from the most renowned brands, from Breitling and Longines through Alpina, Frederique Constant, Hublot and IWC to Patek Philippe and Tag Heuer. Watches in as-new condition have – unlike new products – already been worn, but show no noticeable signs of use and have therefore earned the description „As good as new“. Should your desired watch unexpectedly not be part of our current range, we warmly invite you to approach us about it directly. We will gladly do our utmost to help you obtain exactly the luxury watch that meets your requirements and expectations 100%.

Pre-owned/vintage watches (CPO) – a connection to the past

Collectors and watch enthusiasts all over the world know: a watch by no means has to be new to count as a genuine, valuable treasure. Quite the opposite! It is often precisely the vintage watches (pre-owned, CPO watches) that hold a special fascination for us. We at Horando are therefore proud to be able to present you with a vast selection of Certified Pre-Owned vintage models at all times. Among them are true high-end treasures, but also pre-owned models that are available for comparatively little money. Browse our shop and let yourself be inspired by pre-owned luxury watches with a history. You can rest assured that every vintage watch has been checked in advance by our experts for authenticity and quality. You therefore have direct access to flawless, authentic CPO timepieces, and you are on the safe side when buying them. Among others, we have pre-owned Rolex Vintage and pre-owned Omega Vintage models in stock.

Selling luxury watches – straightforward watch purchase at Horando

Are you ready to part with one or other luxury watch from your collection? Then Horando is your partner for the straightforward, transparent and fair sale of your watch. Our many years of experience enable us to make you competitive offers for luxury watches from well-known manufacturers and to advise and accompany you at every step through to the conclusion of the sale. As an international watch trading expert, we know how to arrange the purchase so that the effort for you is kept to an absolute minimum. In doing so we naturally attach the greatest importance to integrity, good communication and a smooth, pleasant course of the entire purchasing process. You will find more on the subject of selling luxury watches here.

Experiencing the many facets of the world of Rolex

Since the company was founded in 1908, the Rolex brand has developed into one of the most important „big players“ in the international watch scene. Rolex watches adorn wrists all over the world and stand for prestige, authentic luxury and stylish elegance. Alongside the best-known model ranges such as Daytona, GMT Master II and Submariner, we at HORANDO also offer many further models.

Omega watches – an expression of pure perfection

Whether on the wrist of agent James Bond, as a partner of the Olympic Games or on a lunar mission with NASA astronauts: Omega watches are omnipresent and are a symbol of complete perfection, the highest functionality and design thought through down to the last detail. The Seamaster and Speedmaster model ranges are known the world over.

Breitling – instruments for professionals

Since 1884 Breitling has stood for robust chronographs and a close connection to aviation and aerospace. Models such as the Navitimer with its legendary slide rule or the versatile Chronomat have written watchmaking history. Anyone looking for an expressive timepiece with a technical character and a striking design will find what they are seeking at Breitling – with us you will find new and pre-owned models of the brand.

TAG Heuer – precision in the spirit of motor racing

Hardly any brand is as closely linked to motorsport as TAG Heuer. Icons such as the Carrera, the Monaco and the Autavia combine sporting aesthetics with highly precise chronograph technology. TAG Heuer stands for the perfect entry into the world of luxury chronographs and delights with an unmistakable design – discover our selection of new and pre-owned models.

IWC Schaffhausen – engineering artistry from Switzerland

Since 1868 IWC Schaffhausen has combined purist design with outstanding engineering artistry. Legendary model families such as the Portugieser, the Pilot’s Watches and the Portofino stand for timeless elegance and technical refinement. IWC watches are the ideal choice for everyone who values understatement and the finest watchmaking craftsmanship.

Glashütte Original – German watchmaking artistry perfected

With Glashütte Original you bring a piece of German watchmaking artistry to your wrist. The manufacture from Glashütte in Saxony produces its movements itself with an impressive depth of manufacturing and stands for the finest finishing, classic elegance and models such as the PanoMaticLunar, the Senator Excellence or the sporty SeaQ. A brand for connoisseurs who are looking for the highest quality „Made in Germany".

The Horando watch magazine – knowledge all about luxury watches

Would you like to immerse yourself more deeply in the world of luxury watches? In our watch magazine you will find guides, brand and model comparisons, buyer’s guides and current news from the world of watches. From explanations of the most important watch complications to direct comparisons of the icons – our magazine helps you to find the right watch for you and to deepen your knowledge of high-quality timepieces.

Watch investments – luxury watches as a capital investment

Watch investments with watches from Horando can be an attractive way of investing money while at the same time living out your passion for high-quality watches. More and more collectors and investors are discovering the fascination of luxury watches as a capital investment. For while other forms of investment such as shares or property can be subject to fluctuations, high-quality watches often retain their value or even increase it. In addition, they offer not only a financial return, but also an aesthetic pleasure when worn and admired.