What began deep in the poorest Swiss Jura in 1860 found a new home in the world capital of luxury watches in Geneva and eventually moved into the Olympus of luxury watch manufacturers. The company history of the world brand Chopard has its own drama, which also allows a pinch of pathos. The fact that Württemberg's business sense and inventiveness also play a role here is an irony of watch history. Chopard is one of the luxury watch brands with the highest reputation. A family business that also knew depths, but never died out. A global brand managed in the ethos of a family-run business, independent of any corporate group. With 1,700 employees, it generates annual sales of CHF 800 million and is represented in 130 countries with over 100 of its own boutiques and many contractual partners. Aesthetics, filigree precision work, masterly technique, noble execution characterize the Chopard style.