The Italian moments in life are called (also) U-BOAT

How come most of us get shiny eyes when the names of Italian fashion designers, directors or culinary delights fall? Admittedly, the mixture is a bit weird. But Italianità - the artistry of the Mediterranean way of life - is also a bit far from this world. Far from standardized normality. You have to be born into it or try to be a part of it - the incomparable branded products that reach us from Italy make it possible. In the 1950s, Chianti wine, straw hats and Sophia Loren films came over the burner and today they are extravagant fashion brands and luxury watches from Italian master watchmakers. Our southern neighbours are elegant above all in the simplicity they celebrate inaccessibly. Watches from U-BOAT are not excluded. They seem simple, yet they are a complex universe that has new impulses on historical roots.

HORANDO and U-BOAT belong together

According to its function, the U-BOAT is a multi-talent. The grandfather of the present owner Italo Fontana developed it on behalf of the Italian Ministry of War for the naval officers and the air force. Her character after Marcello Mastrioanni, Giovanni Agnelli and Gianni Versace in personal union. Your license plates: Outstanding design, XXL-sized and conspicuously present, left-hand bezel and extra-high case, a clear contrast in an apparently simple design, striking and striking with a small pinch of elegant arrogance, charming and sexy at the same time. How does that work together? Size, strength and determination, a prominent chin and a high forehead - these are masculine characteristics that women supposedly value in men. A submarine has everything a man needs.

The U-BOAT Classico - the strong one

Not only for divers this deep-sea watch is a great timepiece. Here Italo Fontana lives out his passion for unusual material mixes and play of colours: Precious metal meets rubber, carbon fiber ceramic, tobacco brown corresponds to yellow-green. The drive via the reliable Swiss ETA movement with automatic transmission and manual winding is legendary. Only a matter of time before the U-BOAT Classico (e.g. reference 7453) will have reached the cult status of a Rolex, Omega or IWC, says HORANDO. The fact that the specialist shop for luxury watches is hybrid is directly related to the official concession of the master watchmaker U-BOAT.

The U-BOAT Chimera - the mysterious one

Did Italo Fontana ever explain why he named the Chimera (e.g. reference 8066) after the mysterious mythical creature of antiquity, which is composed of three different animals? A fantasy? A mystery? The watch with the different faces always manages to astonish the viewer. As original as its appearance, so faithful is the technology. 28-hour power reserve, 30-minute counter, 60-second chronograph, crown with special protection - the Chimera does not deny its U-BOAT family membership. Understatement is not their business.

The U-BOAT Thousands of Feet - the indestructible

Draft. Substance. Multifaceted. The untiringly ticking Swiss clockwork can be observed at work through the anti-reflective, scratch-resistant sapphire crystal back. The retro look of these astonishing luxury watches must not hide the fact that technology is the very finest of modern times. The vision of the Italo Fontana becomes particularly visible in the black-coated stainless steel version, which features gold screws and an 18-carat gold bezel. The portholes of the Thousands of Feet quote the deep-sea suitability. Everything about it is interpretable and yet inexplicable. Bold colours in red, gold, orange, rubber and steel details require the wearer to be willing to position himself clearly.

The U-BOAT flight deck - which fell out of time

It evokes legendary epochs, past times and the dreams of earlier generations. Italo Fontana has a new dream for us. And lets the flightdeck-bearers participate in a myth that inspires transfiguration, but at the same time brings us back to the ground of facts with a stupendous technical perfection: Automatic movement with mechanical winding, water-resistant to 100 metres, 44-hour power reserve. Arabic numerals in the warm colour of the leather strap. Despite the U-BOAT-usual mega size, it is almost as light as a feather. In the Diamonds version a capricious silver version with black diamonds and silver inserts. Too beautiful to be a clock? The U-BOAT flight deck manages the balancing act effortlessly.

The U-BOAT U-51 - the object of pleasure

What is sex appeal? Who has it, who misses it? You can feel it, but it's hard to describe. A fascinating charisma hits it only halfway. The U-BOAT U-51 is undoubtedly sexy. Sensual. Haptic. Passionate to the inner sanctum. You don't just enter a U-BOAT U-51, you enter into a relationship with it. Behind the straightforward exterior is the finest technology. With the U-51 U-BOAT also reaches into the glamour box, brings out shimmering, shining and combines colour and solid bronze with robust suitability for everyday use. The ideal watch for business, sports, games, adventure and travel. Strictly limited it makes itself rare.

The U-BOAT U-1001 - the alpha dog

A really rare luxury watch. Limited to 1001 copies, it arouses the desire of men who can easily cope with an extra dose of adrenaline. It is no less stimulating for women. What does it have that the other U-BOAT watches don't? Even connoisseurs can't answer that with certainty. It's a feeling, a elusive attraction. Cult, virile, strong effect in XXL. With it you stand at the open airplane door just before the moment when you fall forward and experience weightlessness in an unbelievable enthusiasm. Until the chute opens. The futuristic touch also brings to mind space adventures, aliens landing on Earth from foreign galaxies. Nevertheless, she is a reliable and contemporary friend for all situations in life.

The U-BOAT U-42 - the collector's item

Tracking down and buying this luxury watch on the Internet is a special moment in life. The U-42 (e.g. reference 6472) bears the year in which the roots for today's U-BOAT collections were laid. In its appearance it reflects the brand history from 1942 most strongly among all U-BOAT collections. The plans for the "common weapon" of the Italian navy and air squadron, an extremely robust, reliable watch that functioned unswervingly at all heights and depths, rested in a drawer for decades. Presented in a limited edition, the U-42 is a tribute to the past and the future at the same time. Its titanium, stainless steel or precious metal case, the marbled dial and the used-look leather straps pick up on the fashions of their time of origin. Luminous numerals and hands prevent the wearer from falling out of time, even at dark depths of up to 300 metres.

Whole guys, cool women or proven lovers and watch connoisseurs

... everyone loves the U-BOAT because of its original appearance, which is constantly reinvented in the different collections. Even in the lavish variety of exceptional luxury watches that the market offers us, no one can overlook a U-BOAT. One of the reasons why HORANDO hired at U-BOAT and invested in a stationary energy showroom in addition to selling watches on the Internet. The amazingly favorable conditions will not change online or offline.