Rolex is one of the most well-known and successful watch manufacturers worldwide and arouses great emotions among collectors and watch enthusiasts. ROLEX is the most copied luxury watch in the world. In addition to the around 800,000 watches, which are yearly certified and produced in Biel, there is an endless amount of pirate copies. Experts like HORANDO are of course able to easily identify a ROLEX replica. The reason of the significantly high demand of these watches also stems from the fascinating image of the brand. Surely the high recognition value of a ROLEX is another factor why its aura of authenticity and originality is automatically transferred to the wearer: Its archetypical history, its lasting value and the positive heirloom character. The person who wears ROLEX wears money on his wrist. Especially the purchase value of rare models can be multiplied throughout the years. The celebrity factor. The fusion of extravagance and functionality.