Innovators by tradition
Tissot watches have a mature technology that is far ahead of all other Swiss watch manufacturers. Sensible functions meet dynamic sportiness, simple classicism and noble straightforwardness. Each version of these luxury watches is accompanied by a constant spirit of innovation based on tradition. The motto of the brand, innovators by tradition, is therefore not just a program, but is based on the creation of the brand, whose watches are worn in over 150 countries today.
From a Swiss workshop to a presence in over 150 countries
Tissot was founded in 1853 thanks to innovation and craftsmanship. Charles Félicien Tissot and his son Charles-Emile Tissot set up their brand in a workshop that produced pocket watches using foreign parts. The sale of the watches required frequent trips to Russia and the USA and opened up markets outside Switzerland. From 1915, the production of pocket watches was supplemented by the production of wristwatches. In 1920, Tissot also began producing its own movements. After a good start, the luxury watch brand suffered the loss of its main Russian customers during the October revolutions. In addition, the quartz crisis caused losses and in 1983 a collapse of the brand seemed inevitable. Two years later, SSIH and ASUAG, Allgemeine Schweizer Uhren AG, merged to rescue the brand. From 1985, both companies form the Swatch Group, which reorganizes the Swiss watch industry and opens up new markets by purchasing high-quality case parts from its sister company Georges Ruedin SA. Today, Tissot is one of the top manufacturers of luxury watches and reflects Swissness through its tried and tested values, quality and reliability.
Seven different product lines
Tissot's watch models include automatic watches, chronographs and quartz watches. While the Astrolon appeared in 1971, made almost entirely of plastic and made up of only 52 parts, innovative innovations followed in the 1980s and 1990s, helping the brand to retain its name. Cases made of unusual materials adorned fashionable wristwatches, creating for example the RockWatch in granite in 1985 and the WoodWatch in wood in 1991. Tissot's regular product lines include T-Touch, T-Sport, T-Classic, Heritage, which conquered the market in 2003 in honor of its 150th anniversary, T-Trend, T-Pocket and T-Gold. In addition to pocket watches, sports watches and diving watches, the brand also offers Toch technologies and luxury watches in retro style in the form of the Heritage collection. In addition, T-Trend offers sophisticated women and men a fashionable time indicator, and T-Gold is a jewelry watch that Tissot has fitted with a gold-plated case.