Datejust 36

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There is almost no doubt that you will be happy your whole life with a Rolex. Especially the Datejust is timeless and ageless and it seems that there is always something like a promising smile on the enchanting bezel. For 100 years, this precious beauty from Geneva/Biel makes your heart beat faster if style is like a life principle for you. What is the story behind this masterpiece and how come that the Rolex Datejust and its many sisters play an essential role of the online watch purchase?

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A Rolex is a real Rolex?

Rolex is equal to superlative. It is a style icon, market leader in the segment of luxury watches, the epitome of a timeless wristwatch, pioneer manufacturer of the date display and the cyclon lens and stands for ultimate perfection. A Rolex is a branded item with the high recognition value - especially the Rolex Datejust has contributed to the brands' image since 1945. It was the first watch to indicate the company's name on its dial, from 1940 with the unique five-pointed crown. Each of these models - Oyster Perpetual Datejust, Submariner, Yachtmaster, GMT Master II and not to forget the iconic Rolex Chronograph "Daytona" - are highly valued by collectors. But the Rolex is also the branded article that is the worldwide most copied one. In addition to the around 700,000 of genuine watches which are sold around the globe, there is an endless amount of pirate copies. Experts know how to identify an authentic Rolex and know of course how a fake one being sold in the streets of e.g. Singapore or Hong Kong looks like. Especially while purchasing a luxury watch online, trust to the watch retailer is by far the most essential criteria. HORANDO knows exactly about the expectations of a customer who purchases luxury watches, vintage chronographs and exclusive timepieces. We are mainly focused on customer satisfaction and ethical aspects. Our intention is that you are absolutely happy with your Rolex. The online purchase of watches relies on sustainability, brand loyalty and substance.

It's worth having a look at the history of Rolex

Of course we are fascinated by the technical refinements, the brilliant performance and the precious design of a Rolex watch. But even more intriguing than technical details are the stories around the luxury watch - right from the very beginning. In the area of wristwatches the Rolex Oyster Datejust is kind of an archetype of a hero. The watch does not arouse attention only for a short period and defies each trend. In a self-confident way the watch sticks to its unique aesthetic characteristics, which are automatically transferred to the wearer. People wearing a Rolex watch will be related to their watch’s characteristics. It is very rare that the aura of a brand merges with the wearer’s perception. Certain features of wristwatches we are familiar with nowadays were pretty much revolutionary by the launch of the Oyster Datejust. With the unique robust Oyster watch case, Rolex introduced already in 1926 the first water proof watch in the market. Consequently, the competition was not amused at all. In the hermetically sealedsteel case, the movement is saved as if it was in a shell of an oyster, protected from all kinds of environmental influences. The Oyster Perpetual Datejust even went a step further because it is the first manual winding wristwatch in the world to be proud of a water proof chronometer function and an automatically changing date function (e.g. reference 116234). With the Oyster Perpetual Datejust, Rolex founder Hans Wilsdorf presented the distinctive cyclon lens. The date indicator is located on the 3 o’clock position and can be perfectly read under each condition due to its 2.5x magnification. Since 1955, the date indicator of the Datejust switches within milliseconds to the upcoming date straight at midnight.

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Datejust 36

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