Bell & Ross manages the balancing act: Functionality and value

Swiss producers achieve more than 22 billion turnover mainly with the export of luxury watches from watch manufacturers such as Blancpain, Jaeger-Le Coultre or Tag Heuer. Names with mostly long, even venerable tradition. In 1992, keck positioned himself between them as a fresh company that quickly compensated for his youth with success. Significantly, the young founders were not watchmakers from old dynasties. Industrial designer Bruno Belamich and his friend, the business economist Carlos Rosillo - combined under the name Bell & Ross - took up residence in Paris. In the early years, they were manufactured by Sinn in Frankfurt, and from 2002 in the Swiss watchmaking stronghold La Chaux-de-Fonds. Today, more than 500 sales outlets in 50 countries prove that Bell & Ross is integrated into the highly active luxury watch scene. This is additionally underlined by a company participation of the luxury goods company CHANEL.

Don't dribble, paddle, but don't show off

The piece of luxury in the essence of a Bell & Ross watch is not called Protz. It embodies the longing for something basically superfluous but highly desirable. The functionality of a watch - measuring time - is topped by a multitude of features that make these watches extremely suitable for all professionals for whom accuracy, precision, exactness and reliability can be vital. Mine sweepers, deep-sea divers, submariners, long-distance pilots, astronauts, naval aviators, racing drivers, elite policemen are the suitable protagonists for this stage.This aura is transferred to every Bell & Ross owner, after all, skirmishes are also fought out in offices, business and meetings, where a congenial timepiece paves the way. The fact that top performers in particular wear luxury wristwatches has little to do with income. Rather, this corresponds to an attitude to life and a clever strategy. More and more business women have also recognized this. You often choose an object from the male domain of mechanical watches. Also XXL. It makes you visible. Exceptionally difficult conditions such as violent pressure, shocks, acceleration, extreme temperatures or depth bounce off a Bell & Ross. The fact that these high-performance luxury watches boast a straightforward design, noble materials such as gold, platinum, titanium and fine wristbands made of crocodile or calfskin also makes them popular and beloved starlets.

Bell & Ross: Creators of the ultimate utility watch in military look

Their home lies in the development of on-board instruments for the aircraft industry. It should be perfect watches for perfect use. The chronograph stands for aviation. His invention made it possible to measure short times and perfect flight navigation. At Bell & Ross, chronographs are a tribute to a military tradition. Bell X-1, the legendary American experimental aircraft with rocket engine, broke the sound barrier for the first time in 1947. Introduced by Bell & Ross in the first decade after the turn of the millennium, the BR-01, with its square shape, round dial, unusual dimensions and optimized usability-oriented exterior, was a bow to this aeronautical performance. The Bell & Ross Aviation collection - with the Bell & Ross Aviation BR 03-92 Steel, for example - proves how pithy simplicity combined with high-quality materials, strong signal colours and a clear, straightforward design that concentrates on the essential moments can develop a grandiose power of expression and attraction.The BR 03-94 - the fighter aircraft among the Bell & Ross chronographs - was inspired by the legendary French Air Force fighter Rafaele from Dassault Aviation. The limited edition of 500 copies makes it a very popular and value-adding piece. The 42 x 42 mm square housing made of corrosion-resistant and acid-resistant ceramic gives the BR 03-94 its tough and versatile character. The colour orange dominates on the tips of the hands and on the tachymeter scale on the height ring, which has the task of calculating the speed. The silhouette of the "godfather aircraft" is engraved on the small seconds scale at 3. The window at position 3.40 h marks the date. The rubber wristband also identifies the BR 03-94 as a pilot's watch.

2014 way ahead of its time: The Bell & Ross BR-X1 chronograph

Durability that transcends time and space is an essential part of every Bell & Ross wristwatch. Masculin virus has been making the BR-X1 play its muscles since 2014. Technically masterly, optically sporty, futuristic in effect. Breathtaking. It is often compared with a military off-road vehicle or a fighter plane, which represents the absolute top of the technology. Its square 45mm titanium case is well packed in a protective shield of rubber and high quality ceramic, a positive reinforcement of its cool military look (e.g. reference BRX1-AL-TI-BLU). At the same time, it guarantees the highest possible haptics, operability and solidity. The robust BR-X1 can also be gripped optimally with gloves. The scratch-resistant materials and the anti-reflective sapphire crystal aim at durability and best readability. The small round opening in the case back reveals the balance. The model series offers a wide range of individual and creative solutions for those interested.

But Bell & Ross can also do other things

The aesthetic language of form and colour of the elegant Vintage WW 1 Régulateur Rose Gold is a delicacy for lovers and collectors of rare watches in a neo-classical style. With its opal-like silver dial, bluish hands, azure blue counter and crocodile bracelet, it evokes the wristwatches of the first generations. The distinguishing feature of this back regulator watch is the hierarchical separation between hours, minutes and seconds, each of which has its own dial. Short periods of time cannot be read off faster and more precisely.