Maurice Lacroix

For over 40 years, the Swiss watch manufacturer Maurice Lacroix has been producing luxury watches of outstanding quality. The company is headquartered in Saignelégier, Switzerland, in the heart of the Swiss Jura Mountains. Thanks to its spirit of innovation and perfection, Switzerland has earned an outstanding reputation with its watchmakers. The Maurice Lacroix company belongs to the absolute spearhead of Swiss watchmakers thanks to its watchmaking know-how, exceptional craftsmanship, knowledge of the industry, technical capacities and, last but not least, its strong sense of quality. Over the years, Maurice Lacroix watches have increasingly won important awards. Above all, the designs, the outstanding creativity and the outstanding craftsmanship have contributed to this success.

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Currently available Maurice Lacroix watches

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When precision and perfection meet

For 20 years now, Maurice Lacroix's precious and mechanical timepieces have been crafted with exacting precision and perfection by experienced watchmakers in its own production facilities. The fine finishes and the sometimes microscopic components find their way into the timepiece with an eye for detail. This meticulousness is due to the extensive knowledge and skill of the experienced watchmakers, who pass on their skills from one generation of watchmakers to the next. The centerpieces can be found in the finished watches. Discover the luxury watches from Maurice Lacroix! Today, the Maurice Lacroix collection includes six different model lines.


20 years after the launch of the first Maurice Lacroix model with retrograde display, the brand continues its pursuit of contemporary watchmaking characterized by elegant expression, but also traditional savoir-faire. In this regard, the extremely appealing design of the Masterpiece series is noteworthy.

AIKON Automatic

Maurice Lacroix presents a new automatic openworked manufacture caliber of individual design in an AIKON case with modern revision. Deeply rooted in a blend of contemporary and urban culture, Maurice Lacroix remains true to its credo of offering high quality timepieces at an affordable price. This approach was put into action in 2018. This year, the Swiss manufacture presents the AIKON Automatic series.

AIKON Quartz

The AIKON Quartz watches are the ultimate accessory to fight your way through the jungle of the big city. The design of the AIKON Quartz Chrono series blends with its surroundings on the one hand, yet stands out on the other. Masculine, modern and completely on trend, the watch remains in the background and at the same time memorable. A striking design with streetwear character.


It doesn't matter what your personality is. There is a FIABA for every type that brings out your character through majestic features. A FIABA is always a faithful companion through your life - no matter if it is for everyday wear or for special occasions.


The ELIROS watches are a simple, well-balanced, well-made collection with a slight retro touch. They include a range of fine chronographs in stylish shades and with calfskin straps or optional fashionable "milanaise" bracelets that are easy to wear and match any style of clothing. In addition, there is an even simpler "Date" version of the ELIROS. It offers different dials, refined cases and decorations, and bracelets that can be changed by the owner.