The "Aikon" line
Since the year 2016 there is the line "Aikon" by Maurice Lacroix, a relatively new watch line. It is stylistically based on the "Calypso" series, which is one of the most successful Maurice Lacroix collections produced between 1990 and 2003. The collection is characterized by the round case and a striking bezel. The bezel is held by six arms. This is a designer feature that provides a contrast. The arms symbolise robustness and strength, but also a kind of embrace as a sign of care or attention. The case and bracelet of the Aikon shows a clear and yet impressive line management.
The young Swiss brand Maurice Lacroix
The Maurice Lacroix brand is a relatively young brand from Switzerland and it has a message. This message is simple, yet very powerful and convincing: here, watchmaking craftsmanship is combined with unique and, above all, striking designs. This is the statement of the Maurice Lacroix brand. The watches radiate this philosophy - in all collections. In addition to the Aikon collection there are also the Masterpiece, Pontos, Fiaba, Les Classiques and Eliros collections, which inspire customers. The Maurice Lacroix brand stands above all for precision, elegance, reliability and above all, distinctiveness.