"You can't choose your relatives," they say in common parlance. That's right. But if the apple doesn't fall far from the tree this can only be an advantage - as long as the tree is called Rolex. The Rolex brand name has sound around the globe. It stands for the highest luxury in wristwatches, for elegance, privilege and preference among money nobility and celebrities, among business elites and social elites. However, the brand is also one of the most copied luxury watches, and this has earned it a small aftertaste of popularity with "wannabes". For which the brand bears no responsibility, which it is not capable of dampening. Quality has its own sovereignty. More sensitive personalities, however, who insist on an excellent product statement, have an excellent alternative: Tudor, the little sister, cheaper but no less top of the class than the big one, each in its market segment.