The clever move of the watchmaker from Kulmbach

Many people do not even know that they belong to a family, although Tudor does not deny the similarity with the original brand. Watch pioneer and genius thinker Hans Wilsdorf, born in Kulmbach, Franconia and founder of the Rolex brand in Geneva at the age of 24, was also far ahead of his time - at least in marketing. After his Rolex had already had a steep career, he thought about price segmentation at Rolex. A second watch line should open up new markets and target groups and stabilise further growth. Wilsdorf wanted to establish a brand that would be cheaper and more affordable than the Rolex, but as efficient and powerful as the Rolex.As early as 1926, he registered the trademark "The Tudor" in the commercial register via the company Veuve de Philippe Hüther. In 1936 he took over and in 1946 he founded the subsidiary Montres Tudor SA. Fair price + Rolex quality was the magic formula. The strategy worked: A Rolex Lady Oyster Perpetual costs more than twice as much as a Tudor Grantour for ladies. This customer-friendly pricing was made possible while maintaining the Rolex standards through the use of supplied movements of exclusively Swiss origin. Since 1990, Tudor has been autonomous in the production of the cases, crowns and backs that had previously been produced by Rolex. In its 50th year, which was celebrated in 1996, Montres Tudor S.A. had long since grown into an independent, high-quality brand and was able to withdraw from the shoes of its big sister: From then on, Tudor watches, crowns, straps and cases did without the previously common quotations referring to Rolex. The active entrepreneur Wilsdorf created even more brands such as Aqua, Oyser, Genex, W&D, Rolwatco, Unicorn and Marconi. But it was up to Tudor to skim off the cream alongside the main brand Rolex.HORANDO promotes the purchase of watches on the Internet and at the same time trades stationary with exquisite watches, world-renowned de luxe wristwatches, interesting newcomers and established luxury brands. The collector, lover or brand newcomer will find the right piece for every portfolio and every budget. We want carrier and watch to fit together. The digital trade in luxury watches has developed from a niche into a strong segment.

The bold face of TUDOR

Unlike Rolex, Tudor's brand image is one of adventure, power and dynamism. The brand promises an exit from the familiar world, fictitious journeys through arctic expanses, over volcanic craters and along steep coastlines. Cowboys of everyday life, who set themselves hardly any limits, identify with her. Forces of nature, eruptions, wilderness are evoked, fantasy and imagination, boldness and courage, visionary power. The calculable risk and the will to accept it. Clear colours that embody emotions, experience, event or - as with diving watches - the secrets of the underwater world, set optical accents. The aesthetic language at Tudor is oriented towards sport, nature and technology. In the North Flag (e.g. reference 91210N) and Grantour sports collections, this is expressed in the matt surface of the brushed case, in sandblasted details and in the high-contrast colours. At BASELWORLD 2015, Tudor presented two innovations whose expressive power is typical of the brand image desired by the company: The diving watch Tudor Pelagos (e.g. reference 25600TB) and the Tudor Fastrider, which originates from the cooperation with the unconventional Italian motorcycle manufacturer Ducati.

Excellency Pelagos - the perfect diving watch

Product quality and comfort are essential standards at Tudor. As one of the most mature diving watches, the Pelagos enjoyed cult status long ago, when it came up with a sensation in 2015: a movement developed and built by Tudor itself - a special challenge in the history of the brand. The TUDOR MT5612 calibre makes its wearers independent, flexible and powerful. The power reserve of 70 hours, the ceramic turntable with generously designed indices and a lot of phosphorescent luminous mass, a play of colours adapted to visibility at great depths and the helium valve at the 9 o'clock position offer the diver the greatest possible safety. The chic, but above all the safety supporting titanium bracelet adapts to the pressure conditions of the diving suit by a spring mechanism. Alternatively, a rubber wristband with pin clasp is available. The noble colour combination on the dial and bezel makes this sporty luxury watch a real eye-catcher. The previously black ceramic has been replaced by a matt blue. It takes up the colour of diving watches, as has been customary since the 1960s. The Tudor Pelagos is undoubtedly a small clock miracle, on water and on land, just like the Tudor Heritage (e.g. reference 79230N).

Sportfex Fastrider - the daredevil among the Tudors

A watch like a motorcycle? Even if the idea seems bold - the Tudor Fastrider comes quite close to this vision. Not only for passionate bikers and motorcycle fans a feast for the eyes and technical excellence, a tribute to motorcycle racing, a successful liaison of technology, design and fine watchmaking art. At motorcycle manufacturer Ducati, the cooperation with Tudor was reflected in the development of one of the most innovative company models - the scrambler. Freedom, adventure, urbanity - the strong, clear colours yellow, red, olive green of Fastrider stand for this. The matt design of the brushed housing emphasizes the technical idea, as well as the angular appearance and the multitude of features. Strong gag: The watch bands visually evoke motorcycle saddles with decorative seams. And the 46 hour power reserve is long enough for a long spin. - Easy Rider sends his regards!