The Rolex brand stands for unique quality and timeless design in the world of watches, giving their watches a high value stability. In 1956, the Oyster Perpetual Day-Date was added to the product range. It was thus the first watch to include the day of the week in the dial in addition to the numerical day, thus setting a new standard in design and modernity. Because of the unique materials, it is made only in platinum or 18 carat gold, the watch is a statement of success and personality. Nevertheless, the watch can receive a special design through different dials and special bezels.