Bulgari: Italian temperament in the jewellery segment

Italian luxury in its most beautiful form: Bulgari has been making jewellery creations of the finest quality since 1884, and thanks to the finest blacksmith's art and noble designs, the brand from Rome was able to make a name for itself in the industry early on that extends beyond its home country. Over the years, the Bulgari family has developed an unmistakable style that fans all over the world appreciate. Bright colours, noble combinations, a perfectly sophisticated design and impressive motifs make Bulgari stand out. The brand manages to let elements of nature and city flow into the jewellery, thus remaining true to its cultural heritage while creating spectacular innovations. In this way Bulgari has already set new standards in modern jewelry design.

The courage of colour

Since the 1940s, Bulgari has been especially known for its bold colourful concepts, the typical sunny yellow gold, floral elements, snake designs and the pieces with antique coins. Bulgari is a brand that doesn't stay on the safe side, but likes to take a chance and stand out from the crowd. A path that has led to success for over 100 years. Bulgari is one of only a few jewellery manufacturers to venture into captivating symbols and colours with meaning. The snake as a sign of wisdom, vitality and rebirth is a beautiful and fascinating lucky charm that has become an indispensable part of the unique collections of the house. Since the end of the 1940s, the motif has been meandering through Bulgari history. In the 70s, the Maison first applied the symbol to a timepiece.

Stars vie for the brand

The cabochon, which is reminiscent of the domes of Rome and allows the strong colours of the gemstones to stand out, became the trademark of the House of Bulgari. For many years, the brand and its special features have captivated various celebrities who love to show off the fine jewellery at events. Audrey Hepburn, Elizabeth Taylor and Grace Kelly have all relied on Bulgari - creations created for the modern, dynamic woman. No wonder, because the penchant for harmony and symmetry is immediately apparent in Bulgari pieces, making them incomparably elegant. The result is a fresh, feminine and artistic look whose beauty never fades. Since the 1980s, the brand has placed particular emphasis on creating jewellery that can be worn comfortably from dawn to dusk, combining functionality with style. To this end, various model ranges for both sexes have been created to meet the highest demands. In this way an investment in Bulgari is never a regret, because every piece of jewellery is made to meet the needs of active men and women.

Take Rome by the hand

The best materials, unconventionally and creatively processed, have been producing refined innovations for many years. Thanks to stainless steel, diamonds, gold, wood, coral, porcelain, silk ... each piece is a visual and tactile hit, conjuring the beauty of the eternal city on the wrist of the wearer. The unique jewellery codes are inspired by the geometry of Rome and form the brand identity of Bulgaris. Be enchanted by the architecture of Rome and gain Italian flair for your everyday life.