At HORANDO the watch star from Florence shines with the shooting stars Radiomir and Luminor. Mike Horn is an extreme sportsman, expedition leader, explorer and - Panerai-carrier. Pure testosterone: The weather-hardened, storm-tested adventurer was the first to swim up the entire Amazon, run to the North Pole and circumnavigate the earth in a sailing boat. His mission: to shake up humanity with the message how beautiful but also endangered the planet Earth is. As a sponsor - Mercedes, as a timepiece - Panerai. Not without a hint: The Italian manufacturer of first-class luxury watches is so closely associated with water, the sea and sailing that it also operates its own two-master, the 35-metre-long yacht Pangaea, the world's largest expedition sailing ship. With Mike Horn at the helm, for example on the daring sailing trip from Sao Paulo to the southern tip of Africa, to Cape Town. His Panerai Lumidor lies in the waves with him. Mike Horn and Panerai belong together like the wind and the sea. Both highly attractive. Both are inspired by a common idea.
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