Mido watch models have always been inspired by unusual sources. They always stand out from the mass of watches of their time, but without provoking excessive attention or even rejection through extreme otherness. Thus, in the early days of its history - dating back to 1918 - Mido first became known for its watches inspired by the grills of famous car brands. The Art Déco style also influenced many of his most successful early luxury watch models. Today, the company draws its inspiration from architectural history. The most famous buildings in the world are used to give its watches a timeless elegance that hardly any other watch manufacturer's model can match.
Always a technical pioneer
At the same time, Mido has always been committed to technical development and quality. From 1940 onwards, the company specialised in the production of ever better water-resistant watches. Mido is considered the Swiss expert par excellence in the field of automatic watches. As early as 1934, it presented the Mulitfort, a revolutionary new self-winding watch. The model was also shockproof, water-resistant and anti-magnetic and remained one of the most popular and best watches on the market for almost two decades. A non-overwinding spring for manually winding its luxury watches was another sensational contribution by Mido to the further development of the art of watchmaking.
From the Ocean Star to the digital watch
Another historical highlight in the history of Mido was the Ocean Star, the star of the ocean, introduced in 1945. It solved two of the biggest problems in the production of waterproof watches at that time. The single-shell monocoque case finally made it possible to make the case backs of the watches water-resistant, and a cleverly designed cork mechanism from now on prevented water from penetrating along the crown wave. It also worked when the crown was pulled out, allowing the waterproof watch to be adjusted safely. In the 1970s, Mido quickly became one of the pioneers in the further development of the then still new digital watches, which were to enjoy great popularity for many years. Since 1995, its watches have offered an alarm function for personal protection and the Worldtimer for automatic setting of time zones.
The name Mido sounds and is unusual for a Swiss watch company. It does not come from German, French or Italian, but from Spanish. Yo mido means "I measure". After all, what is the purpose of a watch other than to measure time? The Swiss watchmaker Georges Schaeren chose the name Mido for the company in order to refer to both the timelessness of the design and the technical contemporary nature of his luxury watches.