Longines impresses with a long-standing know-how in the manufacture of watches, as the company looks back on 180 years of history and has been present on the market since 1832. The watch craftsmanship of the company, based in Saint-Imier of Switzerland, reflects the brand's unique values of elegance, tradition and excellence. It is not for nothing that the company is part of the Swatch Group, the world's leading watch manufacturer. Likewise, Longines has long-standing resonance in timekeeping at international world championships and represents one of the most important partners of international sports federations. To this day, sports enthusiasts and travelers trust the outstanding quality, resistance and reliability of Longines watches.

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3 Facts about Longines

With around 1.5 million watches, the Swiss company is one of the largest and also most successful watch manufacturers. Likewise, with an estimated turnover of 1.5 billion Swiss francs, Longines is among the top five watch manufacturers in Switzerland in terms of sales.


Fact 1: Longines watches for the aviation pioneers

In the 1920s and 1930s, the company played a significant role in aviation, with a large proportion of pilots relying entirely on Longines timepieces to navigate their record-breaking flights. Both as a wristwatch but also as an on-board watch in the cockpit, the timepieces were in great demand.


Fact 2: The famous watch in the Bern Wankdorf stadium

Every German soccer fan knows it, the large clock with Longines advertising in the Bern Wankdorf Stadium, which indicated the final victory of Germany against Hungary in the 1954 World Cup. Even today, despite the demolition of the old stadium, it still stands on the same site of the newly built Stade de Suisse.


Fact 3: The oldest brand symbol in the world

In 1989, the owner of the Longines brand registered the logo with the winged hourglass at the Swiss Patent Office as his company trademark. Today, it is one of the oldest registered trademarks in the world, which is still used in its original form. The winged hourglass is intended to symbolize the measurement of time, which flies by as if in the blink of an eye. At the same time, the symbol is considered a certificate of authenticity. Even at that time, Longines watches were highly valued, so counterfeits were spread again and again. To protect against such fakes, the brand owner Ernest Francillon had the winged hourglass engraved on his watches.


High quality watches at attractive prices

Longines enthusiasts located all over the world especially appreciate the good price-performance ratio. The watches of the world-renowned brand are robust, high-quality and suitable for just about any life situation. In the wide product range of Longines are both men's and women's watches. All of the wristwatches are characterized by traditional and elegant designs. In total, the company has five main collections. Accordingly, the watch family is distributed among the model series Classic, Elegance, Heritage, Spirit and Sport.


Discover the world of Longines watches on Horando

Longines Classic

Those who understand elegance as a self-confident statement will especially enjoy the stylish Classic model series. Flat cases and classic designs give the watches from the Classic model range a completely timeless charisma.

Longines Elegance

The wristwatches from the Longines Elegance collection live up to their name. These elegant timepieces are predestined for particularly festive occasions and that certain something in the business world.


Longines Heritage

In the model series Heritage, the company gathers high-class luxury watches with historical reference. The product range is wide and ranges from pilot watches, diving watches and chronographs to so-called dress watches. The entire design is based on models from the historical development Longines.


Longines Spirit

With this collection, the company with the winged hourglass honors aviation pioneers. All watches from the Spirit model series are equipped with all the features that have always been a must in aeronautics.


Longines Sport

Watches from the Sport model series combine an exceptional design with elegance and top performance like hardly any other creation from the traditional house of Longines. The sports watches are functional, precise and leave a lasting impression even at an evening dinner with friends.


Celebrity brand ambassadors

The company has appointed a number of celebrity brand ambassadors. All of them stand above all for sportiness, elegance and unstoppable performance - just like the watch brand itself. Among the best-known ambassadors of the Longines brand, for example, is the world-renowned tennis player Stefanie Graf. But the company is also extremely popular in the film industry. For example, the actress Kate Winselt likes to show herself in some films with the stylish wristwatches from the house of Longines. Many of the brand ambassadors are successful athletes. These include celebrities such as Swiss gymnast Giulia Steingruber, ski expert Mikaela Shiffrin and equestrian Jane Richard. They all have something in common: they skillfully embody the sportiness and elegance of the Longines brand.