News from the World of Watches
Luxury Watches and Tennis: Why Wimbledon and Exclusive Timepieces Are a Perfect Match
When the world's best tennis players step onto the legendary lawns of Wimbledon at the end of June, far more begins than simply one of the most prestigious tennis tournaments in the world. For decades, Wimbledon has stood for precision, elegance, tradition and endurance – values that have also shaped the world of luxury watches for generations. While many sports stand above all for speed or physical strength, tennis combines athletic excellence with style, class and a unique aesthetic. It is precisely for this reason that it comes as no surprise that some of the most renowned watch manufacturers in the world have been closely associated with tennis for many decades.
Rolex and Wimbledon – a partnership steeped in tradition
Hardly any connection between sport and the art of watchmaking is as close as that between Rolex and Wimbledon. As official timekeeper of the world's most tradition-rich tennis tournament, Rolex has accompanied the event for many years, underlining the shared passion for precision and excellence. Not least thanks to tennis legends such as Roger Federer, this partnership has become known around the world. More than almost any other athlete, Federer embodies the values of elegance, discipline and consistency – qualities that also distinguish a fine luxury watch. Today, Rolex and Wimbledon are regarded as virtually inseparable and together stand for sporting excellence at the very highest level.
The Rolex Datejust Wimbledon – an icon of tennis
If there is one watch that captures the spirit of Wimbledon perfectly, it is the Rolex Datejust Wimbledon. With its striking dial, characteristic green accents and Roman numerals, it combines classic elegance with sporting dynamism. For decades, the Datejust has been one of the most popular models from the Geneva manufacture, embodying precisely that blend of tradition and modernity for which Wimbledon is known. It is the ideal choice for watch lovers who value style and understatement both on the tennis court and in business life.
Cartier Santos, Omega Aqua Terra and Glashütte Original SeaQ
The Cartier Santos, too, is a perfect match for the lifestyle of tennis. Originally developed as one of the very first modern wristwatches, the Santos has long since become one of the most elegant luxury watches in the world. Its clean lines, iconic case design and excellent everyday wearability make it a perfect companion for any occasion. Anyone looking for a sportier alternative will find in the Omega Aqua Terra one of the most versatile luxury watches of our time. The combination of high water resistance, a robust in-house movement and elegant design makes it an ideal watch for active people. The selection is rounded off by the Glashütte Original SeaQ, which combines traditional German watchmaking with modern sporting qualities and proves impressively that sportiness and elegance need not be opposites.
Luxury watches and tennis – a connection with a future
The close connection between tennis and luxury watches is based on far more than sponsorship or marketing. Both worlds stand for precision, passion, tradition and the willingness to deliver peak performance over decades. As Wimbledon draws the attention of the sporting world and the summer season reaches its peak, the timepieces that embody precisely these values also move into focus. Because some watches do not merely measure time. They stand for endurance, style and a passion that outlasts generations. Whether Rolex Datejust Wimbledon, Cartier Santos, Omega Aqua Terra or Glashütte Original SeaQ – sporty yet elegant luxury watches are as much a part of the lifestyle of tennis as the serve, the volley and match point. Discover selected luxury watches for summer 2026 at HORANDO now and find your personal companion for Wimbledon, holidays, business and everyday life.
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