Met Gala 2023: Roger Federer presents the Rolex Perpetual 1908

The Met Gala is a huge spectacle that attracts attention every year. The focus of the event is, not least, the celebrities in attendance with their extravagant outfits. In addition to the extravagant gowns, elegant suits, striking hats, and outrageously expensive bags, observers' eyes are drawn to the watches that accompany the stars on their wrists as they walk down the red carpet. In terms of timepieces, it was Roger Federer in particular who made a name for himself this year.

Roger Federer and the Rolex: A real highlight of the Met Gala

The former tennis pro from Switzerland attended the 2023 Met Gala not "just" as a close friend of fashion icon Anna Wintour, but also as the host of the long-standing charity event. So, it's no wonder that many eyes were on him that evening. Federer opted for a thoroughly elegant look: He appeared in a classic black tuxedo with a bow tie and sunglasses, which probably wouldn't have made headlines if it weren't for a very special accessory at his side.

Federer wore a Rolex Perpetual 1908, sparking pure excitement among virtually every watch fan. This luxury watch is a brand-new model from the renowned Swiss watch brand. So new, in fact, that Federer was the first man to wear it on his wrist. The white gold watch with a black dial perfectly complemented the tennis legend's outfit and underscored its timelessly elegant character.

Rolex Perpetual 1908: Stylish dress watch in strong design versions

Those unfamiliar with the world of watches might wonder what's so special about Federer's appearance with the Rolex Perpetual 1908. Well, that's easy to explain: After years of waiting, the Perpetual 1908 is the first new product Rolex has brought to market. The watch brand last released a completely new watch in 2012. Connoisseurs of the scene, collectors, and Rolex fans have been waiting a long time to finally see a new Rolex model. There was correspondingly great joy when the watch giant announced the Perpetual 1908 at this year's Watches & Wonders, and Federer finally took the eagerly awaited timepiece to the public.

The Perpetual 1908 is a sophisticated dress watch that pays homage to the patenting of the Rolex brand name in 1908. It also incorporates several design elements that connect it to the first Rolex with a Perpetual motor, which appeared in 1931. Thus, while the Perpetual 1908 is brand new, it is already firmly embedded in Rolex's unparalleled corporate history.

The wristwatch, whose debut at the Met Gala was a success, is available in several attractive versions. Federer opted for the white gold model with a "jet black" dial. The Perpetual 1908 is also available in chic yellow gold and optionally with a bright "jet white" dial.

Perpetual 1908 as a perfect addition to the Rolex range

It's no surprise that demand for the Rolex Perpetual 1908 is already huge. After the discontinuation of the coveted Rolex Cellini , a gaping hole was left in the brand's product portfolio. The new Perpetual is an elegant, traditional dress watch that appeals to a wide range of customers seeking a quality watch with a distinctly elegant appearance.