Rolex Datejust 36

You never forget it either. The difference is that it is extremely likely that you will be happy with a Rolex for the rest of your life. It seems to be ageless, always with a fresh, promising smile on the enchanting bezel. For 100 years, the noble beauty from Geneva/Biel in Switzerland has made the hearts of all those who consider style to be a principle in life beat faster. How did this aura come about and how can it be explained that the Rolex Datejust and its many, many sisters play an important role in buying watches online today?

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Rolex Datejust 36 prices at a glance

As of October 2026. Prices in euros.

  • from €9,890
  • Median €12,590
  • to €20,990
  • Models 21

The figures come from our own range and are recalculated every quarter.

A Rolex is a Rolex is a Rolex?

Rolex collects superlatives. Style icon, market leader in the luxury watch sector, epitome of a timeless luxury wristwatch, pioneer in the manufacture of date displays and the cyclone magnifier, precision in its purest form. Rolex is today considered the branded item with the highest recognition value - the Rolex Datejust in particular has been working on the brand's aura since 1945. It was the first watch to have the company name on the dial, and from 1940 onwards with the unmistakable five-pointed crown. All important namesakes - Oyster Perpetual Datejust, Submariner, Yachtmaster, GMT Master II and, last but not least, the legendary Rolex Chronograph "Daytona" - are highly sought after by collectors. However, Rolex is also the branded item that is copied the most worldwide. In addition to the 700,000 authentic Rolex luxury watches that the manufacturer sells around the world every year, there is an incalculable number of pirated copies. Connoisseurs know how to distinguish a genuine Rolex from what dubious street vendors pull out of their pockets on a Singapore or Hong Kong alley. When buying watches online, especially luxury watches with a high material and emotional value, the decisive criterion is trust and trust in the seller's sense of responsibility. HORANDO knows what buyers of luxury watches, vintage chronographs and exclusive timepieces expect. Our focus is primarily on customer satisfaction and ethics. We want you to be completely happy with your Rolex. Buying watches online relies on sustainability, brand loyalty and substance.

A look into Rolex history is always worthwhile

Of course, it is the technical finesse, the masterful execution, the noble design that fascinate us about a Rolex. But even more than the technical details, it is the stories that surround this luxury watch - and have been from the very beginning. What is the archetype of a hero in the film applies to the Rolex Oyster Datejust in the field of wristwatches. It does not chase after quick, short-term attention and defies every trend. It confidently insists on its unmistakable aesthetic identifying features, which are transferred to its wearer all by themselves. Rolex wearers are identified with the characteristics of their wristwatch. Seldom has the aura of a brand merged so smoothly with the perception that its wearers experience. Wristwatch functions that are familiar to us today were almost revolutionary in the year the Oyster Datejust was born. As early as 1926, Rolex brought the first waterproof watch onto the market with the uniquely robust Oyster case and got the blood pumping among its competitors. The movement rests in the hermetically sealed steel case as if in the womb of an oyster, protected from all conceivable environmental influences. The Oyster Perpetual Datejust went one step further and became the world's first self-winding wristwatch that could boast a waterproof chronometer function and an automatically changing date display. Rolex company founder Hans Wilsdorf presented the distinctive cyclone magnifier with the Oyster Perpetual Datejust. It magnifies the date in the window at 3 o'clock two and a half times and makes it easy to read in any situation. Since 1955, the date display on the Datejust has been adjusting to the new date within milliseconds of midnight.

Rolex Datejust 36 Tick Talk Video – Der Inbegriff klassischer Eleganz am Handgelenk.

Frequently asked questions about Rolex Datejust 36

How much does a Rolex Datejust 36 cost?

At HORANDO, prices range from €9,890 to €20,990, with a median of €12,590. You will find the current prices in the price overview on this page (as of October 2026).

What is the Rolex Datejust 36?

Rolex launched the Datejust in 1945. It displays the date in a window at 3 o'clock under the Cyclops lens. The current Datejust 36 has a diameter of 36 mm, is water-resistant to 100 metres and is powered by the manufacture calibre 3235 with a power reserve of around 70 hours.

Which bezels and bracelets are available for the Datejust 36?

The Datejust 36 is available, among others, with a smooth Oystersteel bezel or a fluted gold bezel. You can choose between the three-piece link Oyster bracelet and the five-piece link Jubilee bracelet.

Are the Rolex Datejust 36 watches at HORANDO new and genuine?

Yes. Every new watch at HORANDO is new and unworn and comes with box, papers and the full manufacturer's warranty. Before shipping, we inspect every watch once more and check the reference and serial number.

How quickly can I get a Rolex Datejust 36?

Most models are with you within one to four weeks. The exact delivery time is shown on every watch. Models available immediately are with you within one to three days. Shipping is insured and free of charge within Germany.

Can I pay for a Rolex Datejust 36 watch in instalments?

Yes. With PayPal you can pay in instalments up to €5,000, with Klarna up to €10,000. For higher amounts we are happy to advise you personally. Purchase on invoice is not possible.

Why buy a Rolex Datejust 36 watch from HORANDO?

HORANDO has been an independent online retailer of luxury watches since 2013 and is certified by Trusted Shops. Every new watch is new and unworn, comes with the full manufacturer's warranty and is shipped insured. You have a 14-day right of return, and we cover the cost of the return shipment. If you have questions about model, size or delivery time, we will advise you personally.