New Arrivals

New releases by brand: Rolex · Omega · Breitling · IWC · TAG Heuer · Longines · Hublot · Frederique Constant · Maurice Lacroix

In the New Releases category, you will discover the latest watch models from the world's most renowned luxury watch brands. Every year, manufactures such as Omega, Rolex, IWC, Breitling, TAG Heuer and Patek Philippe present their latest collections and further developments of iconic models. These new releases combine state-of-the-art watch technology, innovative materials and contemporary design with the rich tradition of Swiss watchmaking craftsmanship. For watch enthusiasts and collectors, new releases are particularly exciting, as they reflect the latest trends, technical innovations and design developments in the industry. In this section you will find the models recently presented by leading brands – from sporty diving watches and modern chronographs to elegant dress watches. In the HORANDO range, the latest watch models are carefully selected and offered directly for purchase, so you can discover and secure the current highlights of the international watch world. The New Releases category is therefore the perfect place for anyone who wants to stay up to date with watchmaking and discover the latest luxury watches from leading brands.

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New Arrivals prices at a glance

As of November 2026. Prices in euros. In addition, 2 references whose price is quoted on request.

  • from €1,565
  • Median €7,200
  • to €67,900
  • Models 157

The figures come from our own range and are recalculated every month.

New arrivals – The latest luxury watches from the most renowned brands

In the New Arrivals category, you will discover the latest models from the international world of watchmaking. Here we present the newest luxury watches from renowned brands – from innovative automatic watches and modern chronographs to exclusive special editions. These models represent the latest developments in watchmaking and impressively show how traditional craftsmanship and modern technology merge. Every year, many watch manufactures unveil new models that impress with technical innovations, reworked designs or new materials. In our New Arrivals category you will find exactly these current models, which have just been presented and are already attracting great interest among watch enthusiasts and collectors.

The latest models from the leading watch brands

The world of luxury watches is constantly evolving. International manufactures regularly present new collections, reworked classics and innovative movements. The result is models that continue the brand's history while setting new accents. New releases often showcase a brand's latest technical developments. These include, for example, improved in-house movements, longer power reserves, new materials for cases and bracelets or reworked dial designs. It is precisely this combination of innovation and tradition that makes new watch models so exciting for collectors and enthusiasts.

Current trends in the world of luxury watches

New watch models often also reflect current trends in the watch industry. These include, for example, new case sizes, modern dial colours or innovative material combinations. Many manufacturers also present limited editions or special models that are produced only in limited numbers. For watch enthusiasts, new releases offer the opportunity to discover the industry's latest developments early on and to secure one of the most current models from a renowned brand.

Discover new luxury watches now

The New Arrivals category gives you a quick overview of the latest models from various watch manufacturers. Here you will regularly find new luxury watches that have just been presented and are already available. This keeps you up to date with international watchmaking and lets you discover the most exciting new releases in the industry directly.

New arrivals at HORANDO

At HORANDO, we regularly present the latest luxury watches from the world's leading brands. Our range is continuously expanded, so you can always discover new models here that have only just come onto the market. All watches are carefully inspected and come from trustworthy sources. With our insured premium shipping and personal advice from experienced watch experts, you can purchase your new watch safely and conveniently. The New Arrivals category is the perfect place for anyone interested in current trends, technical innovations and the latest luxury watches from the most renowned brands. Here you can discover the future of watchmaking – today.

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