TAG Heuer
Avant-garde since 1860
Total Items: 149
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About TAG Heuer
TAG Heuer traces its roots to Edouard Heuer, who founded his watchmaking workshop in the Swiss Jura in 1860. From the start, the focus was on measuring short intervals of time: in 1887 Heuer patented the oscillating pinion, which is still used in many chronographs today. In 1916 came the Mikrograph, a stopwatch accurate to a hundredth of a second. The brand has carried its current name since 1985, when the TAG group came on board.
Its defining trait is the close link to motorsport. The Carrera was created in 1963 as a chronograph for racing drivers, the Monaco in 1969 as one of the first automatic chronographs and with the first square, water-resistant case. In 1971 Steve McQueen made it famous in the film Le Mans. Aquaracer and Formula 1 add sporty watches for the water and everyday wear. This makes TAG Heuer the brand for anyone who wants to combine sporting spirit and Swiss watchmaking.
TAG Heuer prices at a glance
As of November 2026. Prices in euros. In addition, 6 references whose price is quoted on request.
| Model line | from | Median | to | Models |
|---|---|---|---|---|
| Aquaracer | €1,460 | €3,235 | €4,930 | 56 |
| Formula 1 | €1,785 | €2,270 | €4,400 | 23 |
| Link | €1,925 | €2,655 | €4,660 | 6 |
| Carrera | €2,050 | €5,430 | €39,050 | 87 |
| Monaco | €6,040 | €7,910 | €25,000 | 15 |
| TAG Heuer total | €1,460 | €3,610 | €39,050 | 188 |
The figures come from our own range and are recalculated every month.
TAG Heuer Tick Talk Video – Motor racing, precision and avant-garde design since 1860
Frequently asked questions about TAG Heuer
Are the TAG Heuer watches at HORANDO new and original?
Yes. Every new TAG Heuer at HORANDO is new and unworn and comes with box, papers and the full TAG Heuer manufacturer's warranty. Before shipping, we look at each watch again and compare the reference and serial number.
How much does a TAG Heuer cost?
The current price range can be found in the price overview on this page.
Which TAG Heuer models are there?
The Carrera was created in 1963 as a chronograph for racing drivers and is now the heart of the brand. The Monaco arrived in 1969 as one of the first automatic chronographs with a square, waterproof case and was made famous by Steve McQueen. The Aquaracer is the diving watch for water and everyday life, the Formula 1 is the sporty entry into the brand.
Which TAG Heuer is suitable for every day?
The Aquaracer is the most versatile choice for everyday use. It is robust, easy to read and waterproof. If you like something more classic, choose the Carrera with three hands or as a chronograph. The Monaco is more of a statement and looks particularly striking thanks to its square case.
Can I pay for a TAG Heuer in installments?
Yes. Payment in installments of up to 5,000 euros is possible via PayPal, and up to 10,000 euros via Klarna. For higher amounts we would be happy to advise you personally. Purchasing on account is not possible.
Why buy a TAG Heuer from HORANDO?
HORANDO has been operating as an independent online retailer for luxury watches since 2013 and is certified by Trusted Shops. Every new watch is new and unworn, comes with the full manufacturer's warranty and is shipped insured. You have 14 days to return the item; we will cover the return shipping costs. If you have any questions about the model, size or delivery time, we will advise you personally.
