Autavia

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Autavia, the legendary chronograph of racing drivers, finally returned as a new edition in 2017. The icon of the 60s was in great demand among enthusiasts and collectors. More than 50 years later, TAG Heuer's cultural watch is now celebrating its revival. The Autavia was developed in 1962 and returns as a neo-retro edition on the occasion of its 55th birthday. The key features that made up the first Autavia, such as the rotating bezel, the large azure counters and the black and white contrast for ideal readability, have been retained. In the second generation, additional functions and the in-house drive were added. Thus the cult piece was indeed "revived", but not completely reinvented. The nostalgic charm of the old Autavia has not been lost! In this way, TAG Heuer has managed to bring the legend to life in a modern way, but has remained true to its roots.

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In order not to take any risks and to disappoint the loyal fans with the new edition, the company even launched a social media survey in 2016, which of the 16 vintage models presented from the first generation will reach the public the best. The model 2446 Mark 3 from 1966, which was always worn by Formula 1 racing driver and world champion Jochen Rindt, was one step ahead in this "The Autavia Cup" campaign and therefore also got its nickname: "Rindt". This version of the Autavia is best known for its black dial with three white counters, straight hands and polished steel markers with light inserts, as well as the refined bezel (e.g. reference CBE2110.BA0687). The fact that TAG Heuer has given passionate watch enthusiasts the opportunity to actively participate in this innovative heart project shows that the company highly values its customers and their opinions. This was also strategically wise: in the end, such cooperation always benefits both sides, because the brand learns about the needs of its target group, while the customers get the product they actually want. So the new Autavia generation could be designed exactly as the fans wanted it.But the new Autavia series is not just a revival of the original legend: The focus on racing has been maintained, but expanded by the finest contemporary mechanical art and completed by the reworked characteristic vintage design, which is to continue to remind us of the exciting and dangerous world of Formula 1 drivers. In this way, your Autavia says: "No matter what, no matter how risky it gets. "I'll be by your side, even if it's dangerous." A faithful companion that looks and functions great. Compared to the previous generation, the new Autavia with a diameter of 42mm is slightly larger, with a 12-hour bezel, date display at six o'clock and the new manufacture chronograph movement caliber Heuer 02 (e.g. reference CBE2110.FC8226).With its durable automatic winding mechanism lasting 80 hours, its water-resistance of up to 100 metres and the black aluminium fluted bezel that rotates on both sides, the watch meets all modern demands. In addition, as with the "Rindt", the black dial with fluorescent hands and indexes made of steel guarantees perfect readability. The tone of fluorescence is picked up again with the seams of the leather strap - a really stylish eye-catcher. The simple classic design and durability make a TAG Heuer Autavia the ideal strong everyday companion. The neo-retro style also transforms it into a special eye-catcher that should not be missing in any collection.

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Autavia

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