Attractive, in demand and undefeated: Rolex
When experts are asked about the brand that offers the greatest potential for value enhancement, the answer is almost always the same: Rolex. The hyped Swiss brand has enjoyed such popularity for many decades that choosing a Rolex watch can never be the wrong choice. Thanks to its constantly cultivated model policy, limited editions in particular often experience an enormous increase in value.
Rolex Submariner - The traditional style icon
One of the most famous watches in the world is the Rolex Submariner, but it is also the most faked and copied watch. For over 60 years the Swiss have been reworking, improving and perfecting the original. In doing so, they have taken great care to retain the original design and preserve the unique sporty look of the Rolex Submariner. No timepiece screams adrenalin, adventure and masculinity like this and is a timeless, elegant classic for every generation. The Rolex Submariner Date (reference 116610LN) is an attractive and durable diver's watch with date display. The modern continuation of the sensational 1953 original comes with the obligatory robust Oyster case and a proud water resistance of up to 300 meters. Strong contrasts for ideal legibility, scratch-resistant Cerachrom bezel and the sturdiest 904 L stainless steel ensure maximum durability under extreme conditions and enormous longevity with minimum maintenance. This classic is in great demand throughout and is very promising in terms of value over the long term. The same applies to the Submariner "No-Date" version (reference 114060) without date display, which is regarded by fans as a pure Submariner.
Rolex Daytona - The sports ace
The Daytona series from Rolex is another legend - it is considered the most iconic watch ever made and is in demand. At auctions, older models often fetch incredible prices and endless waiting lists for new pieces are not uncommon. A new Daytona can be financially worthwhile after only a few months. Originally, the Daytona was developed over 50 years ago to be a reliable and robust time indicator for racing drivers in their cars. In the meantime it has become an absolute showpiece when it comes to sports chronographs. The Rolex Oyster Perpetual Cosmograph Daytona (reference 116508) with 18 carat yellow gold, green dial and Oyster strap, as well as an engraved tachymeter scale on the bezel is a particularly beautiful and unusual version. A safe investment that you should keep in mind. The Rolex Oyster Perpetual Cosmograph Daytona (reference 116500) with its elegant black dial is also a valuable and highly valued timepiece in the range, and one that rightly enjoys a great deal of attention.
Nautical value increases at Patek Philippe
Over the years, the market value of Patek Philippe timepieces has increased enormously. This development makes watches of the luxury brand extremely popular investment pieces. Due to their outstanding quality, these timepieces are an attractive investment, as they easily outlast several generations. Moreover, the brand's timeless designs never go out of fashion and always bring pleasure to the wearer - whether young or old. The Patek Philippe watch with the reference 5396R-011 is considered by connoisseurs to be a real showpiece. The annual calendar and moon-phase display are beautiful details and complications that make this watch something very special - every connoisseur would like to own it. The Patek Philippe Aquanaut is another of the Manufacture's favourite pieces, whose value is currently increasing all the time. It impresses with its sporty chic and is even more affordable than its extremely popular "brother" Nautilus: the market value of the Patek Philippe Nautilus has actually doubled in the meantime. The two successful modern models have become an integral part of Patek Philippe's history. The luxury sports watch Nautilus was developed in 1976 by the world-famous designer Gérald Genta and has since then held a firm place in the watch market.
Audemars Piguet Royal Oak - The legendary powerhouse
Another masterpiece by design maestro Gérald Genta: Audemars Piguet's Royal Oak dates from the seventies. The original has never lost its significance for the brand and has been preserved as a basic concept over the years. The steel case, the octagonal bezel and the "tapestry" dial have set standards for decades and make the models unmistakable. The masculine timepieces with integrated bracelet are a true legend of modernity, where pure rusticity is presented in an exceptionally elegant way. The demand for Royal Oak specimens has been high for many years - an increase in value is therefore not uncommon.
Omega 300M Co-Axial Master Chronometer - The down-to-earth movie star
Finally, Omega should not be missing from the list of promising watch investments. The Omega Seamaster range has long been one of the most famous watches in the world - thanks in particular to the film character James Bond, who moved from Rolex to Omega in the 1990s. The action hero naturally always presented his Omega watch in the best light. The Omega Seamaster Diver 300M Co-Axial Master Chronometer 42mm clearly still has its look from the original. With the exception of a few adjustments made over the last few decades, all Seamaster Diver 300M models have this, making them one of the most consistent timepiece collections in the Manufacture. The newer models have an enthusiastic following, who highly appreciate the modern maritime heritage and Omega's innovations.