Authors | Ethan Carter
| Born: 1985 | Nationality: American |
| Favourite brand: TAG Heuer | First watch: Timex Expedition |
| Dream watch: TAG Heuer Monaco Calibre 11 |
- Passion for watches: Ethan discovered his passion for watches through motorsport. As a teenager, he was captivated by Steve McQueen's iconic style and his TAG Heuer Monaco. In watches he found the same combination of speed, precision and style. Today he particularly appreciates chronographs that combine function and design to perfection.
- Why HORANDO? “I enjoy inspiring readers with stories from the world of watches and showing how closely they are linked to sport, culture and technology.”
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More articles by Ethan Carter
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James Bond and Omega: Why 007 Has Worn a Seamaster Since 1995
On October 5, 1962, “Dr. No” hit theaters—and that day has been celebrated as James Bond Day ever since. Omega, however, has only been the official watch of 007 since...
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Cartier Tank Alternative: The Best Rectangular Watches Compared
The Cartier Tank is one of the most famous watches in the world. For more than a hundred years, its rectangular case has stood for understated elegance. If you appreciate...
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Old Money Watches: What an Old Porsche, Loro Piana and a Patek Have in Common
The most expensive watch in this article costs EUR 99,000 and looks like steel. With watches, Old Money is not a brand or a budget but a register – decided...
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The Watches in “The Gentlemen”: All Models from Seasons 1 and 2 at a Glance
Six million pounds on the wrist: in Guy Ritchie’s Netflix series “The Gentlemen”, Rolex, Patek Philippe, Jaeger-LeCoultre and others tell the characters’ stories. We show which model is worn by...
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Which Rolex to Start With? Models, Prices and Differences
Oyster Perpetual, Datejust or a Professional model after all? This guide explains how the Rolex range is structured, where a realistic entry point begins and how new and pre-owned examples...
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Geneva Watch Days 2026: 71 Brands, Five Days in Geneva – and Which of Them You Can Wear Today
From 2 to 6 September, 71 brands will be showing their new releases at the Geneva Watch Days – more than ever before. We explain why this format works differently...
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MoonSwatch in Gold: What Lies Behind the 18-Carat Edition – and Why the Original Offers More
Swatch is releasing the MoonSwatch “Mission to the Moon 1969” in 18-carat Moonshine Gold – limited, highly sought after, but with a quartz movement. We explain what lies behind the...
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Why In-House Movements Make the Difference
In-house movement or standard movement? We explain clearly what defines a manufacture calibre, how it differs from bought-in movements and why it can make all the difference in a luxury...
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The Watches of the DFB Stars at the 2026 World Cup — Which Models the German Internationals Wear
When the German national team competes for a fifth star at the 2026 World Cup in the USA, Mexico and Canada, the decision will be made on the pitch. But...
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The Summer of Great Moments Begins
There are those special weeks in the year that you look forward to for a long time. The days grow longer, temperatures rise and the calendar fills with journeys, family...
