Audemars Piguet Royal Oak

The Le Brassus company is based in the canton of Vaud in Switzerland. The company was founded in 1881 by Jules-Louis Audemars and his friend Edward-Auguste Piguet. They initially developed pocket watches, the "Grande Complication" of which won a medal at the World Exhibition in Paris in 1889. In 1891 they produced the first wristwatch with a minute repeater. After the heirs took over the business following the death of the company founders, they also devoted themselves to the development and production of high-quality wristwatches. Today the company is a major player in the watch market and is valued by watch lovers and collectors alike. One of Audemars Piguet's great successes is the Royal Oak - today a timepiece with cult status.

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Audemars Piguet Royal Oak prices at a glance

As of October 2026. Prices in euros. In addition, 39 references whose price is quoted on request.

Model line from Median to Models
Royal Oak Chronograph€57,900€60,900€77,9003
Audemars Piguet Royal Oak total€57,900€77,900€119,9005

The figures come from our own range and are recalculated every month.

1972 saw the birth of the Royal Oak by Audemars Piguet

Designer Gérald Genta developed this automatic watch, which caused a sensation on the market at the time. The octagonal watch made of stainless steel - instead of gold - was extremely flat and stood out due to its unusual mix of satin and polished surfaces. Critics gave the watch little chance, especially since it was priced in the high-end segment. But the Royal Oak by Audemars Piguet was convincing across the board. Over the years, the waterproof sports watch developed into a real classic that not only inspired prominent brand ambassadors. The company has now cultivated its "flagship" for almost four decades and has consistently developed it further. Today, the Royal Oak collection includes models from puristic automatic watches to ultra-sporty chronographs made of carbon.

Lionel Messi is representative of Audemars Piguet

For his title as top scorer in the Spanish league, the record-breaking football player received a Royal Oak as a gift from Audemars Piguet. Since then, he has been an avowed lover of these luxury watches and a brand ambassador for the company. To honor his success, Audemars Piguet developed the Royal Oak Lionel Messi Special Edition. For this, some of the characteristic features of the classic have been changed. The case of this Royal Oak is two millimeters wider, the dial is made of tantalum and crocodile leather has been used instead of a stainless steel strap.

Luxury watches for water sports, outdoor, business and leisure

The Audemars Piguet Royal Oak Automatic and Audemars Piguet Royal Oak Chronograph are eye-catchers among luxury timepieces with their design. While the Royal Oak was still a rarity in its steel version at the time, it quickly convinced people that it had what it takes to be a real classic, unlike many gold watches. Audemars Piguet's success proves it right. The octagonal bezel, which is held to the case with distinctive screws, is striking. The dial has a fine waffle pattern and the rod-shaped indices match the respective case color perfectly. There is a date window at three o'clock. The Royal Oak by Audemars Piguet is available today in several versions. From the classic made of steel to the Audemars Piguet Royal Oak Perpetual Calendar and the Royal Oak Tourbillon variant. The Audemars Piguet Royal Oak Tourbillon, however, is already in the top price league. It is surpassed by the Royal Oak Grande Complication, the exclusive model for the upper class. The Royal Oak watches from Audemars Piguet are available with a strap in metal, crocodile leather or rubber and have been delighting self-confessed watch lovers for many years.

Frequently asked questions about Audemars Piguet Royal Oak

How much does an Audemars Piguet Royal Oak cost?

The current price range can be found in the price overview on this page.

Why do many Royal Oaks have no price?

For references that are in high demand, the market price often changes within a few weeks. We offer these watches upon request. You will receive a personal, non-binding offer with price and delivery time.

Are the Royal Oaks at HORANDO new and original?

Yes. Every new Audemars Piguet at HORANDO is new and unworn and comes with box, papers and the full manufacturer's warranty. Before shipping, we look at each watch again and compare the reference and serial number.

Which Royal Oak models are there?

The Royal Oak was designed by Gérald Genta in 1972. Today it is available as an automatic with three hands Royal Oak Chronograph, as flat Jumbo and with complications up to the tourbillon. You can read how the prices have developed in Royal Oak price history.

Can I pay for a Royal Oak in installments?

Yes. Payment in installments of up to 5,000 euros is possible via PayPal, and up to 10,000 euros via Klarna. For higher amounts we would be happy to advise you personally. Purchasing on account is not possible.

Royal Oak or Royal Oak Offshore: What's the difference?

The Royal Oak is flatter and more elegant. The Royal Oak Offshore came in 1993 as a larger, sportier version with stronger proportions and often with a rubber strap.