Longines
Elegance and tradition since 1832
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3 facts about Longines
With around 1.5 million watches, the Swiss company ranks among the largest and at the same time most successful watch manufacturers. With an estimated turnover of 1.5 billion francs, Longines is also one of the five highest-grossing watch manufacturers in Switzerland.
Fact 1: Longines watches for the pioneers of aviation
In the 1920s and 1930s the company played a significant role in aviation, as the majority of pilots relied entirely on timepieces from Longines to navigate on their record-breaking flights. The timepieces were much sought after both as wristwatches and as on-board clocks in the cockpit.
Fact 2: The famous clock at the Wankdorf Stadium in Bern
Every German football supporter knows it: the large clock bearing Longines advertising at the Wankdorf Stadium in Bern, which showed Germany's victory over Hungary in the 1954 World Cup final. Despite the demolition of the old stadium, it still stands in the same place at the newly built Stade de Suisse today.
Fact 3: The oldest brand symbol in the world
In 1889 the owner of the Longines brand registered the logo with the winged hourglass as the company's emblem with the Swiss Patent Office. Today it ranks as the oldest registered trademark in the world, and it is still used in its original form. The winged hourglass is intended to symbolise the measurement of time, which passes as if in flight, and the symbol also serves as a certificate of authenticity. Longines watches were already highly prized in those days, and counterfeits were therefore circulated time and again. To guard against such counterfeits, the brand's owner Ernest Francillon had the winged hourglass engraved into his watches.
High-quality watches at attractive prices
Longines enthusiasts around the world appreciate above all the excellent value for money. The watches of this world-renowned brand are robust, of high quality and suited to virtually every situation in life. The broad Longines product range comprises both men's and women's watches. All of the wristwatches are characterised by traditional, elegant designs. In total the company has five main collections, with the watch family divided between the Classic, Elegance, Heritage, Spirit and Sport lines.
Discover the world of Longines watches at Horando
Longines Classic
The stylish Classic line will appeal above all to those who understand elegance as a confident statement. Slim cases and classic designs lend the watches of the Classic line a wholly timeless charisma.
Longines Elegance
The wristwatches of the Longines Elegance collection live up to their name. These elegant timepieces are predestined for particularly festive occasions and for that certain something in the business world.
Longines Heritage
In the Longines Heritage line the company brings together high-class luxury watches with a historical reference. The product range is broad and extends from pilot's watches through diving watches and chronographs to so-called dress watches. The entire design is based on models from the historical development of Longines.
Longines Spirit
With this collection, the company with the winged hourglass honours the pioneers of aviation. All watches in the Spirit line are equipped with every quality that has long been indispensable in aeronautics.
Longines Sport
Watches from the Sport line combine extraordinary design with elegance and peak performance like almost no other creation from the traditional house of Longines. These sports watches are functional and precise, and they leave a lasting impression even at an evening dinner with friends.
Prominent brand ambassadors
The company has appointed a great many prominent brand ambassadors. All of them stand above all for sportiness, elegance and unstoppable performance – just like the watch brand itself. The best-known ambassadors of the Longines brand include, for example, the world-famous tennis player Stefanie Graf. The company is also extremely popular in the film industry: the actress Kate Winslet is happy to be seen in a number of films wearing the stylish wristwatches from Longines. Many of the brand ambassadors are successful athletes, among them such well-known figures as the Swiss gymnast Giulia Steingruber, skiing expert Mikaela Shiffrin and equestrian Jane Richard. They all have something in common: they embody the sportiness and elegance of the Longines brand with consummate skill.
Further Longines categories at HORANDO: Women's watch, Men's watch, DolceVita, Chronographs, Master Collection Moon Phase, Moon phase, Diving watch, Master, Ultra-Chron, Moonphase, Avigation, Conquest Classic, Conquest Heritage, Flagship Heritage, Heritage, Legend Diver, Présence, Présence Heritage, Twenty-Four Hours, Master Collection, Record, Flagship, Heritage Collection, Pilot's watch
Longines Tick Talk Video – Schweizer Uhrmacherkunst mit Tradition, Stil und Sportgeist
